Marketing and Engagement Coordinator

JOB SUMMARY: The Center for Arts in Natick (TCAN) attracts over 30,000 patrons each year to attend concerts by national touring artists, first-run and art house movie screenings, comedy events, community theater, and theater education programs for children. Programs are presented in our historic firehouse facility in Natick Center, with a 280-seat mainstage space, and a 120-seat fully equipped Cinema Room.

The Marketing and Engagement Coordinator is responsible for increasing awareness of TCAN’s mission and arts programming; its mainstage and cinema events, children’s programs, membership program, fundraising events, and campaigns. The Marketing and Engagement Coordinator reports directly to the Executive Director.

The Marketing and Engagement Coordinator is primarily responsible for driving ticket sales, class registrations, membership, and donations by implementing a variety of unified marketing activities. These activities include management of TCAN’s brand identity, design and production of email messages, maintenance of TCAN’s website content and e-signage, managing TCAN’s presence on social media platforms, and the design and production of printed collateral. Strong copywriting and graphic design skills are essential.

The Marketing Coordinator is also responsible for managing the segmentation of TCAN’s audience and event categories using data tags and patron surveys, and measurement of marketing effectiveness using reporting tools and data analytics.

COVID vaccination and a commitment to COVID-safe practices are required. Candidates must be willing to work on-premises.

This is a full-time position – salary is commensurate with experience.

JOB RESPONSIBILITIES:

Manage TCAN’s social media platforms

• Maintain regular communication on all social media platforms to meet TCAN’s marketing and fundraising objectives (Facebook, Instagram, YouTube, Bandsintown)
• Create video and graphic content for platforms including show promotions, announcements, and updates

Produce marketing and fundraising collateral

• Collect and create content for promotional use, including images, artist biographies, program descriptions, weblinks, music and video clips
• Develop marketing materials to promote attendance at arts programs and events, including flyers and brochures, Member Guide, email campaigns, press releases, ad placements
• Develop printed brochures and collateral for membership and development campaigns, including the Annual Report, solicitation letters and membership packets

Represent TCAN at public events

• Coordinate TCAN’s presence at community events including Natick Days, Natick Nights, and local job fairs, including personal participation to represent the organization to the general public

Manage the company brand

• Maintain the archive of branding graphic assets including fonts, logo, images
• Manage the proper use of branding materials and writing/copy editing to unify messaging across print, email, web, social and traditional media channels by all staff and volunteers

Maintain TCAN website and digital signage

• Maintain website content including event listings, program descriptions, membership and donation campaigns
• Maintain electronic signage, lobby displays and signage

Manage patron and event segmentation

• Define and maintain database categories for arts programs that support segmentation of the audience for use in targeted marketing campaigns

KNOWLEDGE AND EXPERIENCE

• Bachelor’s or Advanced degree in marketing, digital media or related field required
• 1-3 years of related post-graduate work experience in marketing, graphic design preferred

SKILLS AND ABILITIES

• Expertise with Adobe Creative Suite, including Photoshop and InDesign
• Video editing experience with Premiere Pro is highly preferred
• Proficiency with Microsoft Office, CRM applications (Salesforce/PatronManager preferred), website CMS, social media, email (Constant Contact preferred)
• Excellent business communication skills, including copywriting and public-facing patron interactions
• Highly organized, self-motivated, and self-directed with strong time management skills
• Ability to work occasional nights and weekends
• A passion for the arts – music, theater, film, and arts education

Salary range $45,000 – $67,000 commensurate with experience

The Center for Arts in Natick