Marketing Coordinator
Longfellow Communications
About Us
We are a fast-growing strategic communications startup that works quickly and collaboratively to support each of our clients in reaching their goals. Each member of our team has a hands-on, can-do attitude, and approaches every day with an openness to learn from one another, and from each project and client. We are ambitious and take pride in our work, we value transparency and clear, respectful communication, and we never use the phrase “that’s not my job.” We are seeking a Marketing Coordinator to join our multi-dimensional team.
Location
This is an in-person position, with the expectation that the Marketing Coordinator will work from our office in Portland, Maine, during regular office hours. Flexible hybrid hours are available after full integration into the team and upon review.
Job Description
The Marketing Coordinator is responsible for executing ongoing marketing efforts for our full portfolio of clients. The ideal candidate will have experience in digital marketing and must be a strong, creative writer. They will be comfortable coordinating digital content and campaigns across multiple industries and for a variety of platforms. They will be enthusiastic about the opportunity to learn and grow alongside our small team.
Key Responsibilities:
- Support the planning, execution, and tracking of ongoing marketing programs such as email, social media, or content marketing
- Ideate, draft, and manage social media content to fill multiple robust, strategic and engaging content calendars on a weekly to monthly basis
- Effective management of client social media accounts, including emerging tactics for attention and engagement
- Coordinate digital marketing campaigns, including copywriting, scheduling, testing, and database management
- Create, proofread, and edit copy for various marketing channels, ensuring consistent voice from client to client
- Content creation (long-form) for website copy, blog posts and email marketing messages
- Content creation (short-form) for social media posts and digital ad copy
- Create and implement digital promotional campaigns to include content offers, digital advertising, email, owned and earned media
- Support internal team in developing and executing communications for multiple audiences
Qualifications:
- Bachelor’s degree in marketing, communications, or a related field
- 2+ years of experience in marketing
- Strong time management skills, and the ability to work on multiple projects at the same time
- Strong understanding of marketing principles and strategies
- Experience with a variety of marketing channels
- Ability to interface with diverse clients in professional settings
- Ability to learn and communicate about complex or technical topics
- Exceptional copywriting skills
- Proficiency with Google AdWords, Google Analytics and G Suite
- Proficiency in email marketing platforms (e.g. Constant Contact / Mail Chimp)
- Proficiency in website content management systems (e.g. WordPress, etc.)
- Ability to work independently and as part of a team
- Strong analytical and problem-solving skills
- A hands-on, can-do attitude
- Experience in real estate development or hospitality industries a plus
Key Competencies:
- Excellent communication and interpersonal skills
- Ability to work in a fast-paced environment
- Ability to work under pressure and meet deadlines
- Ability to manage competing priorities
Longfellow Communications
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