Longfellow Communications

Marketing Coordinator  

Longfellow Communications  

About Us  

We are a fast-growing strategic communications startup that works quickly and collaboratively to support each of our clients in reaching their goals. Each member of our team has a hands-on, can-do attitude, and approaches every day with an openness to learn from one another, and from each project and client. We are ambitious and take pride in our work, we value transparency and clear, respectful communication, and we never use the phrase “that’s not my job.” We are seeking a Marketing Coordinator to join our multi-dimensional team.  

Location  

This is an in-person position, with the expectation that the Marketing Coordinator will work from our office in Portland, Maine, during regular office hours. Flexible hybrid hours are available after full integration into the team and upon review. 

Job Description 

The Marketing Coordinator is responsible for executing ongoing marketing efforts for our full portfolio of clients. The ideal candidate will have experience in digital marketing and must be a strong, creative writer. They will be comfortable coordinating digital content and campaigns across multiple industries and for a variety of platforms. They will be enthusiastic about the opportunity to learn and grow alongside our small team.  

Key Responsibilities: 

• Support the planning, execution, and tracking of ongoing marketing programs such as email, social media, or content marketing 
• Ideate, draft, and manage social media content to fill multiple robust, strategic and engaging content calendars on a weekly to monthly basis 
• Effective management of client social media accounts, including emerging tactics for attention and engagement 
• Coordinate digital marketing campaigns, including copywriting, scheduling, testing, and database management 
• Create, proofread, and edit copy for various marketing channels, ensuring consistent voice from client to client  
• Content creation (long-form) for website copy, blog posts and email marketing messages 
• Content creation (short-form) for social media posts and digital ad copy 
• Create and implement digital promotional campaigns to include content offers, digital advertising, email, owned and earned media 
• Support internal team in developing and executing communications for multiple audiences  

Qualifications: 

• Bachelor’s degree in marketing, communications, or a related field 
• 2+ years of experience in marketing 
• Strong time management skills, and the ability to work on multiple projects at the same time 
• Strong understanding of marketing principles and strategies 
• Experience with a variety of marketing channels 
• Ability to interface with diverse clients in professional settings 
• Ability to learn and communicate about complex or technical topics 
• Exceptional copywriting skills 
• Proficiency with Google AdWords, Google Analytics and G Suite 
• Proficiency in email marketing platforms (e.g. Constant Contact / Mail Chimp) 
• Proficiency in website content management systems (e.g. WordPress, etc.) 
• Ability to work independently and as part of a team 
• Strong analytical and problem-solving skills 
• A hands-on, can-do attitude 
• Experience in real estate development or hospitality industries a plus 

Key Competencies: 

• Excellent communication and interpersonal skills 
• Ability to work in a fast-paced environment 
• Ability to work under pressure and meet deadlines 
• Ability to manage competing priorities  

Longfellow Communications

Fast-growing communications firm seeks experienced leader to develop and execute creative visions on behalf of portfolio of diverse clients, and to spearhead critical internal and external brand campaigns.

Responsibilities

• Work in coordination with Communications Director to translate marketing goals into creative strategies on behalf of clients
• Work with internal team to respond to client needs, set project deadlines and establish campaign goals
• Develop and present creative briefs and project information, including deadlines and budgets, to clients
• Oversee projects from concept to final execution within established deadlines and budgets
• Lead, listen, collaborate and guide clients autonomously
• Develop and manage robust team of external creative partners
• Provide on-site, hands-on creative supervision and quality control for creative partners in the production process
• Contribute to growth of firm and portfolio through the proactive generation of new campaigns for existing and prospective client activity beyond normally scheduled projects
• Lead internal branding campaigns including website design, business development assets and creative templates

Qualifications

• A holistic understanding of the entire creative process
• Ability to recognize and/or generate great copy, design, and fresh approaches to accomplishing brand goals required
• 7+ years of combined experience leading/implementing print, digital, video and web campaigns
• Ability to lead creative and cross-functional teams collaboratively through complex projects
• Ability to work independently and with limited direction required
• Ability to interface with diverse clients in professional settings
• Ability to learn and communicate about complex or technical topics
• Ability to monitor and understand public affairs (e.g. client news coverage/public policy)
• Mastery of Adobe Creative Suite (InDesign, Photoshop, Illustrator) required
• Strong critical thinking and problem-solving skills with attention to detail
• Ability to multi-task in a fast-paced environment

Flexible Working Conditions: Work from home or company office with on-site meetings/events in and around Portland, ME and Boston, MA.

ABOUT LONGFELLOW COMMUNICATIONS

Longfellow Communications is a strategic communications consulting firm based in Portland, Maine. We’re passionate about helping our clients realize the benefits of purposeful and professional communication strategies. We provide this high-level strategic consulting as if we were in-house. Services include corporate communications to further business objectives, marketing communications that articulate value propositions, crisis communications that plan for the worst, and project communications that support a favorable result. Because of our expertise in communications related to government affairs, professional services and highly-technical regulated industries, our projects typically have a policy and public affairs component.

Longfellow Communications

Fast-growing communications firm seeks experienced leader to develop and execute creative visions on behalf of portfolio of diverse clients, and to spearhead critical internal and external brand campaigns.

Responsibilities

• Work in coordination with Communications Director to translate marketing goals into creative strategies on behalf of clients
• Work with internal team to respond to client needs, set project deadlines and establish campaign goals
• Develop and present creative briefs and project information, including deadlines and budgets, to clients
• Oversee projects from concept to final execution within established deadlines and budgets
• Lead, listen, collaborate and guide clients autonomously
• Develop and manage robust team of external creative partners
• Provide on-site, hands-on creative supervision and quality control for creative partners in the production process
• Contribute to growth of firm and portfolio through the proactive generation of new campaigns for existing and prospective client activity beyond normally scheduled projects
• Lead internal branding campaigns including website design, business development assets and creative templates

Qualifications

• A holistic understanding of the entire creative process
• Ability to recognize and/or generate great copy, design, and fresh approaches to accomplishing brand goals required
• 7+ years of combined experience leading/implementing print, digital, video and web campaigns
• Ability to lead creative and cross-functional teams collaboratively through complex projects
• Ability to work independently and with limited direction required
• Ability to interface with diverse clients in professional settings
• Ability to learn and communicate about complex or technical topics
• Ability to monitor and understand public affairs (e.g. client news coverage/public policy)
• Mastery of Adobe Creative Suite (InDesign, Photoshop, Illustrator) required
• Strong critical thinking and problem-solving skills with attention to detail
• Ability to multi-task in a fast-paced environment

Flexible Working Conditions: Work from home or company office with on-site meetings/events in and around Portland, ME and Boston, MA.

ABOUT LONGFELLOW COMMUNICATIONS

Longfellow Communications is a strategic communications consulting firm based in Portland, Maine. We’re passionate about helping our clients realize the benefits of purposeful and professional communication strategies. We provide this high-level strategic consulting as if we were in-house. Services include corporate communications to further business objectives, marketing communications that articulate value propositions, crisis communications that plan for the worst, and project communications that support a favorable result. Because of our expertise in communications related to government affairs, professional services and highly-technical regulated industries, our projects typically have a policy and public affairs component.

Longfellow Communications