About Us
Verbal Beginnings is here to make a difference and give every child a chance. Our philosophy of changing lives and commitment to our core values has been the driving force that has allowed us to make an impact for an entire decade. It’s the same commitment to care with an expanding footprint that allows us to serve even more amazing kiddos and their families than ever before!
Our Mission: Changing lives. One child at a time. One professional at a time.
Summary: The Marketing Coordinator is responsible for supporting the day-to-day execution of VB’s marketing strategy, specifically email (MailChimp), social media, content, and other duties related to internal and external communications and marketing (including the website). The Marketing Coordinator will own the daily operations required for internal staff communications, parent email communications, email marketing, social media posting and engagement, and other administrative marketing tasks. This role will focus on execution of the marketing program and will coordinate with leadership and any marketing consultants and vendors related to the overall marketing strategy and internal communications vision.
Compensation & Schedules
- Compensation: $50,000 – $60,000
- Schedule: Monday – Friday, 8:30am-5:00pm
- Location: Columbia, MD
- Travel: Travel to and from occasional marketing events may be expected for this position
Wellness & Mental Health
- Paid Mental Health days
- Paid Family Leave
- Comprehensive Wellness Program
Other Great Benefits
- Comprehensive Medical / Dental / Vision Plans
- 3 weeks Paid Time Off (PTO)
- 7 Paid Holidays
- Professionally-Managed 401(K) Plan
- Fun & Supportive Team Environment
- BCBA Owned & Operated Since 2011
About You
- Bachelor’s Degree in Marketing or relevant field, or equivalent experience
- Experience with creating, managing, and strategizing marketing campaigns
- Experience managing social media presence (Facebook, LinkedIn, Instagram, YouTube)
- Experience with email marketing, tools, and copywriting (preferred experience with MailChimp, Google Analytics, Adobe Creative Suite, WordPress)
As a Marketing Coordinator, You Will
- Generate and post content from Verbal Beginnings’ culture for social media presence.
- Support lead generation and initial customer acquisition strategy and campaigns and oversee their ongoing improvement and measurement.
- Execute email marketing strategies and campaigns to engage VB employees with company-wide initiatives and employee-based programs as well as coordinate regular communications with families, clients, and prospects.
- Conduct any research required to grow the Verbal Beginnings marketing and communications program and maintain a competitive advantage in digital marketing.
- Keep inventory of, analyze validity of, and reorder marketing materials to match current trends.
- Contribute to employee engagement efforts at Verbal Beginnings and support internal cross-functional teams in the creation and execution of staff-wide engagement initiatives.
- Keep track of key analytics and reporting goals related to open rates, click rates, social media growth and engagement.
- Write and/or edit engaging headlines and copy for brand marketing projects, social media content, and occasionally new website content.
- Support the posting and creation of blog posts for the Verbal Beginnings website as well as work with the website team to make edits and updates to the VB site.
Company Overview
Verbal Beginnings is a BCBA-owned and operated, BHCOE & ACQ accredited autism therapy provider serving children diagnosed with autism. Verbal Beginnings works closely with families and schools to provide quality behavior intervention services to children 2-18 years of age diagnosed with Autism Spectrum Disorders as well as other behavioral and developmental disorders. With the belief that each child can learn, Verbal Beginnings promotes independence and improves the quality of life for children with developmental disabilities through a custom treatment approach based on the principles of Applied Behavior Analysis.
Verbal Beginnings’ personnel policies, procedures, and practices prohibit discrimination on the basis of race, color, religious creed, disability, ancestry, national origin, age, or sex. Verbal Beginnings’ employment opportunities are provided for applicants with disabilities, and reasonable accommodation(s) are made to meet the physical or mental limitations of qualified applicants or employees.
Verbal Beginnings, LLC
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