Verbal Beginnings, LLC

About Us

Verbal Beginnings is here to make a difference and give every child a chance. Our philosophy of changing lives and commitment to our core values has been the driving force that has allowed us to make an impact for an entire decade. It’s the same commitment to care with an expanding footprint that allows us to serve even more amazing kiddos and their families than ever before!

Our Mission: Changing lives. One child at a time. One professional at a time.

Summary: The Marketing Coordinator is responsible for supporting the day-to-day execution of VB’s marketing strategy, specifically email (MailChimp), social media, content, and other duties related to internal and external communications and marketing (including the website). The Marketing Coordinator will own the daily operations required for internal staff communications, parent email communications, email marketing, social media posting and engagement, and other administrative marketing tasks. This role will focus on execution of the marketing program and will coordinate with leadership and any marketing consultants and vendors related to the overall marketing strategy and internal communications vision.

Compensation & Schedules

• Compensation: $50,000 – $60,000
• Schedule: Monday – Friday, 8:30am-5:00pm
• Location: Columbia, MD
• Travel: Travel to and from occasional marketing events may be expected for this position

Wellness & Mental Health

• Paid Mental Health days
• Paid Family Leave
• Comprehensive Wellness Program

Other Great Benefits

• Comprehensive Medical / Dental / Vision Plans
• 3 weeks Paid Time Off (PTO)
• 7 Paid Holidays
• Professionally-Managed 401(K) Plan
• Fun & Supportive Team Environment
• BCBA Owned & Operated Since 2011

About You

• Bachelor’s Degree in Marketing or relevant field, or equivalent experience
• Experience with creating, managing, and strategizing marketing campaigns
• Experience managing social media presence (Facebook, LinkedIn, Instagram, YouTube)
• Experience with email marketing, tools, and copywriting (preferred experience with MailChimp, Google Analytics, Adobe Creative Suite, WordPress)

As a Marketing Coordinator, You Will

• Generate and post content from Verbal Beginnings’ culture for social media presence.
• Support lead generation and initial customer acquisition strategy and campaigns and oversee their ongoing improvement and measurement.
• Execute email marketing strategies and campaigns to engage VB employees with company-wide initiatives and employee-based programs as well as coordinate regular communications with families, clients, and prospects.
• Conduct any research required to grow the Verbal Beginnings marketing and communications program and maintain a competitive advantage in digital marketing.
• Keep inventory of, analyze validity of, and reorder marketing materials to match current trends.
• Contribute to employee engagement efforts at Verbal Beginnings and support internal cross-functional teams in the creation and execution of staff-wide engagement initiatives.
• Keep track of key analytics and reporting goals related to open rates, click rates, social media growth and engagement.
• Write and/or edit engaging headlines and copy for brand marketing projects, social media content, and occasionally new website content.
• Support the posting and creation of blog posts for the Verbal Beginnings website as well as work with the website team to make edits and updates to the VB site.

Company Overview

Verbal Beginnings is a BCBA-owned and operated, BHCOE & ACQ accredited autism therapy provider serving children diagnosed with autism. Verbal Beginnings works closely with families and schools to provide quality behavior intervention services to children 2-18 years of age diagnosed with Autism Spectrum Disorders as well as other behavioral and developmental disorders. With the belief that each child can learn, Verbal Beginnings promotes independence and improves the quality of life for children with developmental disabilities through a custom treatment approach based on the principles of Applied Behavior Analysis.

Verbal Beginnings’ personnel policies, procedures, and practices prohibit discrimination on the basis of race, color, religious creed, disability, ancestry, national origin, age, or sex. Verbal Beginnings’ employment opportunities are provided for applicants with disabilities, and reasonable accommodation(s) are made to meet the physical or mental limitations of qualified applicants or employees.
Verbal Beginnings, LLC

About Us

Verbal Beginnings is here to make a difference and give every child a chance. Our philosophy of changing lives and commitment to our core values has been the driving force that has allowed us to make an impact for an entire decade. It’s the same commitment to care with an expanding footprint that allows us to serve even more amazing kiddos and their families than ever before!

Our Mission: Changing lives. One child at a time. One professional at a time.

Summary: The Community Engagement Manager initiates the designs and plans to promote the organization and its services to the community. The Community Engagement Manager administers organizational programs aimed at addressing the Applied Behavior needs of the surrounding areas and communities. This position will be primarily responsible for planning, developing, implementing, and analyzing community relations campaigns, marketing efforts, and related events. The Community Engagement Manager works to establish strong relationships with community leaders and serves as the organization’s liaison with various constituents. This role may manage corporate social responsibility and charitable giving programs as necessary.

Compensation & Schedules

• Compensation: $55,000 – 60,000
• Schedule: M-F 9am-5pm, evening and weekend events will occasionally occur

Wellness & Mental Health

• Paid Mental Health days
• Paid Family Leave
• Comprehensive Wellness Program

Other Great Benefits

• Comprehensive Medical / Dental / Vision Plans
• 3 Weeks Paid Time Off (PTO)
• 7 Paid Holidays
• Professionally-Managed 401(K) Plan
• Fun & Supportive Team Environment
• BCBA Owned & Operated Since 2011

About You

• Excellent verbal and written communication skills.
• Proficient in Microsoft Office Suite or related software.
• Superior interpersonal skills and ability to work extremely well as part of a team.
• Ability to evaluate the cost of a program and compare it to the benefits for the organization.
• Excellent persuasion skills.
• Ability to work well under pressure and manage sensitive or controversial subjects with tact, kindness, and professionalism.

As a Community Engagement Manager, You Will

• Build and maintain relationships with members of the community.
• Plan, develop, implement, and organize events and volunteers to advance the mission and goals of the company.
• Organize community outreach programs and coordinate special events that will influence public opinion or promote products, services, or ideas of the company.
• Use social media to coordinate community relations.
• Draft and distribute/publish various content pieces that promote the company, as well as individuals or groups within the company.
• Select positive publicity materials and distributes them through a variety of channels.
• Respond to inquiries from community members and other interested parties; when needed, recruits a knowledgeable spokesperson or information source to assist.
• Accurately tracks all sales and marketing activities.
• Strive to achieve client acquisition goals and growth targets as provided by senior leadership.
• Responsible for the development and maintenance of the community marketing plan including events, advertising, social media, and the budget allocation for families as well as referral sources.
• Responsible for the development and maintenance of media and advertising lists with contact information appropriate for the community.
• Attend all community marketing events and advertised activities where applicable.
• Responsible for evaluating the effectiveness of all planned events and advertisements for review quarterly.
• Attend required in-services, staff meetings, and training seminars.

Company Overview

Verbal Beginnings is a BCBA-owned and operated, BHCOE & ACQ accredited autism therapy provider serving children diagnosed with autism. Verbal Beginnings works closely with families and schools to provide quality behavior intervention services to children 2-18 years of age diagnosed with Autism Spectrum Disorders as well as other behavioral and developmental disorders. With the belief that each child can learn, Verbal Beginnings promotes independence and improves the quality of life for children with developmental disabilities through a custom treatment approach based on the principles of Applied Behavior Analysis.

Verbal Beginnings’ personnel policies, procedures, and practices prohibit discrimination on the basis of race, color, religious creed, disability, ancestry, national origin, age, or sex. Verbal Beginnings’ employment opportunities are provided for applicants with disabilities, and reasonable accommodation(s) are made to meet the physical or mental limitations of qualified applicants or employees.
Verbal Beginnings, LLC