Our client, a Global Luxury Fashion brand is looking for a Head of Brand Marketing to join their team! This individual will lead a small team of creative thought leaders, storytellers and connectors that envision global strategies and stories that can then be adapted for optimal relevance across geographic regions and channels.
Responsibilities
- Ambassador for Design who sits within marketing to ensure the Brand Vision is properly communicated across all marketing touchpoints.
- Responsible for curating the seasonal marketing strategies.
- Engage with the global planning & divisional marketing leads to understand and develop brand strategies that will support growth in the business divisions.
- Incorporate expert knowledge of digital media trends, social tools and mobile technologies to drive earned media and viral reach of proposed marketing programs.
- Innovate with new media marketing tactics, social and digital. Utilize and develop industry influencer relationships to drive these tactics.
- Collect and analyze regional and divisional market information, drawing conclusions on market trends and customer dynamics, and defining opportunities for all three brands. Identify and anticipate short and long-term business opportunities based on the integration and interpretation of macro consumer trends, competitive activity, and/or retail trends.
- Partner with creative and design to develop and execute digital story telling for the brand in a manner that is appropriate and catered to each platform in the digital eco-system.
- Responsible for developing an infrastructure and process to coordinate divisional marketing plans into briefs and ensure that exposure is maximized across regions and channels.
- Clear, consistent, timely communication to regional & divisional stakeholders of strategies & plans and, thereafter, changes to plans.
- Manage and develop team to champion the brand, engage the culture and deliver business results.
- Empower and motivate team to participate in achieving mutual goals and objectives
Qualifications
- Relevant experience and familiarity in working with Design/Brand visionaries; brand marketing/communications in womenswear & accessories a plus.
- Ability to balance business and brand considerations in both high level concept and day-to-day execution.
- In depth understanding of new media, social media and the digital landscape.
- Proven track record of practical and successful application of ideas.
- Experience in partnering with global teams and influencing stakeholders.
- Capacity to build strong internal and external relationships including industry influencers.
- Comfortable, articulate presenter.
- Enthusiasm, energy and determination.
- Methodical and organized with strong follow through .
- Ability to influence the conversation using multiple strategies and approaches.
- Ability to generate interesting & innovative ideas that can be brought to life in a fiscally responsible way.
- Aptitude to navigate a matrixed and multi-stakeholder organization.
- Ability to lead and manage teams and promote team development and exposure to the business.
Please send in your resume for consideration
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