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HomeSenior Director of Brand Marketing – Luxury Womenswear Brand

Senior Director of Brand Marketing – Luxury Womenswear Brand

$$$

Our client, a Global Luxury Fashion brand is looking for a Head of Brand Marketing to join their team! This individual will lead a small team of creative thought leaders, storytellers and connectors that envision global strategies and stories that can then be adapted for optimal relevance across geographic regions and channels.

Responsibilities

  • Ambassador for Design who sits within marketing to ensure the Brand Vision is properly communicated across all marketing touchpoints.
  • Responsible for curating the seasonal marketing strategies.
  • Engage with the global planning & divisional marketing leads to understand and develop brand strategies that will support growth in the business divisions.
  • Incorporate expert knowledge of digital media trends, social tools and mobile technologies to drive earned media and viral reach of proposed marketing programs.
  • Innovate with new media marketing tactics, social and digital. Utilize and develop industry influencer relationships to drive these tactics.
  • Collect and analyze regional and divisional market information, drawing conclusions on market trends and customer dynamics, and defining opportunities for all three brands. Identify and anticipate short and long-term business opportunities based on the integration and interpretation of macro consumer trends, competitive activity, and/or retail trends.
  • Partner with creative and design to develop and execute digital story telling for the brand in a manner that is appropriate and catered to each platform in the digital eco-system.
  • Responsible for developing an infrastructure and process to coordinate divisional marketing plans into briefs and ensure that exposure is maximized across regions and channels.
  • Clear, consistent, timely communication to regional & divisional stakeholders of strategies & plans and, thereafter, changes to plans.
  • Manage and develop team to champion the brand, engage the culture and deliver business results.
  • Empower and motivate team to participate in achieving mutual goals and objectives

Qualifications

  • Relevant experience and familiarity in working with Design/Brand visionaries; brand marketing/communications in womenswear & accessories a plus.
  • Ability to balance business and brand considerations in both high level concept and day-to-day execution.
  • In depth understanding of new media, social media and the digital landscape.
  • Proven track record of practical and successful application of ideas.
  • Experience in partnering with global teams and influencing stakeholders.
  • Capacity to build strong internal and external relationships including industry influencers.
  • Comfortable, articulate presenter.
  • Enthusiasm, energy and determination.
  • Methodical and organized with strong follow through .
  • Ability to influence the conversation using multiple strategies and approaches.
  • Ability to generate interesting & innovative ideas that can be brought to life in a fiscally responsible way.
  • Aptitude to navigate a matrixed and multi-stakeholder organization.
  • Ability to lead and manage teams and promote team development and exposure to the business.

Please send in your resume for consideration

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11-14-2023

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