The Marketing Manager will establish a strategic marketing plan and departmental goals in working with the Chief Marketing Director. Work with all marketing team members to execute the plan and meet established objectives. Create a comprehensive annual marketing calendar to include all areas of marketing & sales. Support Key Account B2B activity by providing Account Managers tools for success. Manage direct reports to effectively meet objectives and execute established marketing plan. Ideal candidate will have a strong marketing background with excellent communication skills and attention to detail.Â
*This position is located in our Suwanee, Georgia office.
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Responsibilities
- Identify departmental goals and assist in establishing a strategic marketing plan in working with the Chief Marketing Director.
- Create a comprehensive annual marketing calendar to include promotional activity supporting the launch of new products, sales promotions, consumer trends and key account activity.
- Assist in the development of product packaging and merchandising strategies for new product launches and introductions.
- Support Key Account activity in collaboration with the Account Manager by providing deliverables for important presentations including graphic renderings, product recommendations and recommendations for possible influencer partnerships and social support.
- Work with creative team to develop collateral for B2B marketing, including sell sheets, flyers, web banners, e-blast graphics etc.
- Create and execute promotional campaigns to support new product launches, key account promotions and capitalize on key industry trends.
- Create and manage annual paid media plan to include digital, social and print advertising. Work with eCommerce Director and collaborate to ensure paid digital advertising and social media initiatives support online strategic direction.
- Develop and oversee execution of a comprehensive social media strategy. Establish and monitor effective benchmarks for measuring the impact of social media programs; analyze and report on campaign effectiveness to maximize results.
- Manage the process of continuing to build an active social influencer network and online campaigns to promote and increase brand awareness and/or drive traffic to Tombow’s website.
- Oversee management of Creator Crew and brand ambassador team by providing strategic direction and oversight.
- Responsible for all paid social advertisements, whether directly or indirectly through direct report or third-party support. Reviews on an ongoing basis and provides recommendations for action.
- Research key consumer trends and build supporting media & promotional campaigns to drive consumer demand and support B2B selling efforts by providing trend information relevant to product line and customer account.
- Update ATI Press Kit annually and distribute to key media contacts.
- Attend Key Account meetings and B2B shows/events as needed.
Qualifications
- Bachelor’s degree in Marketing, Business, Sales or related field or equivalent experience
- 5+ years of relevant work experience in marketing/advertising/salesÂ
- Microsoft Office applications (Word, Excel, PowerPoint, Outlook, Access)
- Working knowledge of Photoshop, Illustrator and Google Analytics
- Candidate will be able to translate marketing objectives and marketplace insights into winning strategies and tactics for the brand
- Must have strong communication skills (both verbal and written) with the ability to develop materials for corporate strategy
- Ability to coordinate and collaborate with multiple teams
*This position is located in our Suwanee, Georgia office.
Company Benefits
- Medical, Dental, Vision benefits
- 401k with matching
- Paid Time Off & 10 Paid holidays per year
- Casual dress code
Schedule: Monday to Friday, 8am – 5pm
Work Location: Suwanee, GA
American Tombow, Inc.
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