Digital Marketing Manager

Position: Digital Marketing Manager

Location: Las Vegas, NV

Reports To: CEO

Salary: $70,000 to $100,000 depending on experience (will consider SoCal candidates)

About Us

       Ukonic is an industry leader in licensed Lifestyle, Home, Gift and wellness products for the largest entertainment brands in the world. 

       Since 2003, Ukonic has been creating inventive pop-culture merchandise with licenses for Star Wars, Marvel, Disney, XBox, Halo, Minecraft, Harry Potter, DC, Star Trek, Jurassic World, and many others! In 2022, Ukonic was the recipient of the prestigious Licensing International Excellence Award in Appliances, Housewares and Electronics for a Corporate Brand with their XBox Mini-Fridge Thermoelectric Cooler.

       Headquartered in Las Vegas, Nevada with offices in London & China. Ukonic’s global presence has facilitated its growth in becoming an international leader in delivering these innovative products to retail.

Position Overview

The Digital Marketing Manager will be responsible for leading the development of different branding techniques and marketing campaigns. The Manager will set the budgets for the marketing department and develop marketing strategies to promote Ukonic’s products or brands for increasing its market share.

Key responsibilities:

• To develop, manage and execute the digital marketing strategy, including SEO, email, social media and display advertising campaigns.
• Grow web traffic and enable digital growth.
• Help manage our social media platforms and team, which include Instagram, Meta, TikTok, Reddit, X and Pinterest; helping to grow followers.
• Administrate the creation and publishing of relevant, original, high-quality content based on a planned, regular publishing schedule, that builds meaningful connections and encourages community members to take action.
• Development of brand awareness and online reputation.
• Utilize strong analytical ability to evaluate customer experience across channels, and to action improvements and solutions.
• Contribute to timely post-campaign analysis and social listening, reviewing results and sharing learnings for improvement in future activities.
• Lead Paid Social planning and media-buying across multiple territories, ensuring both functions are optimized to achieve high levels of growth with an ROI-focus
• Ability to integrate ad tech solutions to automate social buying
• Work closely with the planning teams to recommend effective growth strategies and budget
• Keep abreast of market trends and developments
• Develop and monitor ad campaigns / trade shows / Licensing marketing while understanding budgets.
• Identify new markets, channels and strategies for all company marketing growth.
• Keeping Company’s websites current
• Plan and execute trade show participation (e.g. CES, Sports Licensing & Tailgating Show)

Requirements:

• Bachelor’s degree in New Media, Journalism, Communication or related field
• At least 4 years of experience in social media marketing, community management, and fan engagement at a media/entertainment company, agency, or brand (strong internship experience accepted)
• Experience working with 3P sellers on Walmart and Amazon marketplaces
• Knowledge and expertise in advertising with Walmart Connect
• Demonstrated experience in media strategy and execution within buying platforms (e.g., X Business Manager), showing the ability to manage multiple campaigns at once
• Proven experience with Direct Response campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals.
• Maintains excellent writing and language skills.
• Highly organized and able to communicate effectively with all members of the team.
• Strong leadership skills.
• Enjoys a working knowledge of the blogosphere relevant to the company’s field of Licensing
• Sound and up-to-date knowledge of latest trends and best practices in digital marketing
• Pro-active, detail-oriented, and highly organized
• Strong quantitative analysis and creative problem-solving skills; independent learner with lots of curiosity
• Able to prioritize and successfully complete multiple, ongoing projects in a deadline-driven, fast-paced environment
• Broad knowledge of pop culture, entertainment, media, and associated zeitgeists
• Passionate about exploring new formats on digital/social platforms, particularly with video and other social-native formats!
• Proficiency in online tracking/reporting tools (e.g. Google Analytics, Meta Insights), online content management and publishing systems (e.g. Sprinklr, Khoros, Sprout), and social listening tools (e.g. Listen First, Tubular)
• Must possess fluency in major social platforms’ best practices, including YouTube, Meta, Instagram, TikTok, X, Twitch, as well as working knowledge of secondary platforms (Tumblr, Pinterest, Giphy, Snapchat, Discord), and a keen eye for emerging platforms and trends
• Demonstrable experience identifying and creating socially shareable content that is on-brand
• Always aware of the latest memes and trends

Preferred Qualifications:

• Previous work experience in Marketing Strategy, Consumer Packaged Goods (CPG), Advertising Agency, or Brand Marketing
• Experience with both global and national-level campaigns and marketing to target consumer audiences
• Knowledge of product development and new product launches

Ukonic