Job description
Looking for an expert in Influencer & Content strategy to join our team. As the Influencer Marketing Manager, you will be responsible for developing and implementing our Influencer, UGC, Affiliate & Content strategy for Instagram & Tik Tok. This role requires a deep understanding of social media trends, excellent communication skills, and a passion for creating engaging content that converts, using UGC creators & Influencers.
Responsibilities
Influencer Marketing:
- Identify and establish relationships with relevant influencers and thought leaders in the industry.
- Recruit & Identify new influencers and UGC Creators that resonate with the brand
- Negotiate and manage influencer partnerships, including contracts, content creation, and campaign deliverables.
- Collaborate with influencers to create compelling content that drives positive ROI on paid media.
- Track and analyze the performance of influencer collaborations, ensuring they meet agreed-upon goals and objectives.
- Create engaging content briefs & content strategy that showcase companies products and follow content trends to get the best converting videos from UGC and influencer creators.
- Manage UGC program, working closely with creators to develop content briefs, and scripts.
- Manage Tik Tok Shop Affiliate Program by identifying influencers and gifting products monthly.
- Follow Tik Tok trends and work with creators to develop videos using our products to go viral.
Social Media Strategy:
- Research and analyze industry trends, competitor activities, and audience preferences to identify opportunities for engagement and growth.
- Manage and maintain the company’s social media accounts by posting UGC & Influencer content on Tik Tok and Instagram.
- Ability to edit basic UGC videos from influencers using Cap Cut or similar tools
Qualifications
- Familiarity with influencer marketing and experience managing influencer partnerships.
- Experience creating content briefs and working with UGC creators
- Proven work experience in Influencer & Content Marketing or similar role.
- Expert at social media strategies & trends on Tik Tok & Instagram
- Worked with Influencer software GRIN (Preferred)
- Ability to be creative and think outside the box with content ideas
- Strong copywriting and content creation skills.
- Excellent communication, presentation, and interpersonal skills.
- Ability to multitask and work independently
- Creative mindset and ability to think outside the box.
- Bachelor’s degree in marketing, communications, or a related field (Preferred).
- 3-4 years experience minimum
Benefits:
- PTO
- Health InsuranceÂ
- Dental Insurance
- 401K
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