Influencer Marketing Manager

Job description

Looking for an expert in Influencer & Content strategy to join our team. As the Influencer Marketing Manager, you will be responsible for developing and implementing our Influencer, UGC, Affiliate & Content strategy for Instagram & Tik Tok. This role requires a deep understanding of social media trends, excellent communication skills, and a passion for creating engaging content that converts, using UGC creators & Influencers.

Responsibilities

Influencer Marketing:

• Identify and establish relationships with relevant influencers and thought leaders in the industry.
• Recruit & Identify new influencers and UGC Creators that resonate with the brand
• Negotiate and manage influencer partnerships, including contracts, content creation, and campaign deliverables.
• Collaborate with influencers to create compelling content that drives positive ROI on paid media.
• Track and analyze the performance of influencer collaborations, ensuring they meet agreed-upon goals and objectives.
• Create engaging content briefs & content strategy that showcase companies products and follow content trends to get the best converting videos from UGC and influencer creators.
• Manage UGC program, working closely with creators to develop content briefs, and scripts.
• Manage Tik Tok Shop Affiliate Program by identifying influencers and gifting products monthly.
• Follow Tik Tok trends and work with creators to develop videos using our products to go viral.

Social Media Strategy:

• Research and analyze industry trends, competitor activities, and audience preferences to identify opportunities for engagement and growth.
• Manage and maintain the company’s social media accounts by posting UGC & Influencer content on Tik Tok and Instagram.
• Ability to edit basic UGC videos from influencers using Cap Cut or similar tools

Qualifications

• Familiarity with influencer marketing and experience managing influencer partnerships.
• Experience creating content briefs and working with UGC creators
• Proven work experience in Influencer & Content Marketing or similar role.
• Expert at social media strategies & trends on Tik Tok & Instagram
• Worked with Influencer software GRIN (Preferred)
• Ability to be creative and think outside the box with content ideas
• Strong copywriting and content creation skills.
• Excellent communication, presentation, and interpersonal skills.
• Ability to multitask and work independently
• Creative mindset and ability to think outside the box.
• Bachelor’s degree in marketing, communications, or a related field (Preferred).
• 3-4 years experience minimum

Benefits:

• PTO
• Health Insurance 
• Dental Insurance
• 401K

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