Digital Marketing Coordinator

Robert Half is seeking a highly organized and enthusiastic Marketing Coordinator to join our dynamic marketing team. The ideal candidate will be a creative thinker with strong communication skills and a passion for marketing strategies. The Marketing Coordinator will play a pivotal role in supporting various marketing initiatives and campaigns, ensuring their successful execution and contributing to the overall growth of the company.

Key Responsibilities:

• Campaign Coordination:
• Assist in the planning, development, and execution of marketing campaigns across various channels, including digital, social media, email, and traditional marketing.
• Collaborate with cross-functional teams to gather content, assets, and information needed for campaign materials.
• Monitor campaign timelines and milestones to ensure projects stay on track and deadlines are met.
• Content Management:
• Support the creation and management of marketing content, including blog posts, social media updates, email newsletters, and website updates.
• Proofread and edit marketing materials to ensure accuracy, consistency, and alignment with brand guidelines.
• Social Media Engagement:
• Assist in managing social media platforms by scheduling posts, responding to comments, and engaging with the online community.
• Monitor social media trends and provide insights on content performance to optimize strategies.
• Data Analysis:
• Collect and analyze data related to marketing campaigns, website traffic, social media engagement, and other key performance indicators.
• Create reports and presentations that highlight performance metrics, trends, and actionable insights.
• Event Support:
• Coordinate logistics for company events, trade shows, webinars, and conferences.
• Assist in creating event materials, including presentations, brochures, and signage.
• Market Research:
• Conduct research on industry trends, competitor activities, and customer preferences to inform marketing strategies.
• Identify opportunities for new marketing initiatives based on market insights.
• Collaboration and Communication:
• Maintain open communication with team members, providing regular updates on project status and seeking input when necessary.
• Collaborate with graphic designers, copywriters, and other team members to develop cohesive marketing materials.

Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or a related field.

Proven experience (1-3 years) in marketing coordination or related roles.

Strong written and verbal communication skills.

Proficiency in using marketing software and tools, including social media management platforms, email marketing systems, and analytics tools.

Detail-oriented with excellent organizational skills.

Ability to multitask and manage multiple projects simultaneously.

Familiarity with market research and data analysis.

Creative thinker with the ability to generate innovative marketing ideas.

Knowledge of branding principles and ability to maintain brand consistency.

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Robert Half