Marketing Director

Job Title: Director of Marketing

Client Location: San Francisco

Starting: September 2023

Salary/Pay Rate: $65-$85/hour (DOE)

Hours: Full-time

Duration: 6+ months

Job Description:

Hybrid: 3 days per week on site

OPERATIONAL, STAFF & CHANGE MANAGEMENT:

• Recruit, nurture and challenge a highly qualified and motivated professional staff.
• Develop and maintain budgets for all Marketing & Communications department
• Bring relevant research, data, and analysis of industry trends to museum leadership and analyze its significance to the museum.
• Initiate research to determine potential new audiences. Determine the characteristics and reach required to engage those groups and communicate that information across the organization.
• Analyze and understand the visitor journey from visit to donor and in collaboration with other departments support the active cultivation of those relationships.
• Share marketing intelligence and collaborate with other departments on products and programs to target visitor segments.
• Implement a modern communication and marketing technology infrastructure, marketing automation, executive dashboard and integrate with the website and other AAM systems.
• Help shape the company’s digital strategy to advance the mission.

MARKETING AND COMMUNICATIONS

• Create innovative and inspiring integrated communication and marketing programs for target audience and visitor segments to grow new, deeper and more diverse engagement in keeping with the company’s vision and priorities.
• Improve and upgrade the organization’s visitor experience; develop models and standards for digital engagement; track and share information to increase effective content marketing and contributed content.
• Lead marketing communications; hone the organization’s story; ensure that clear and powerful messages about the organization, brand and value proposition can be presented effectively across all forms of communications.
• Be the “keeper of the brand,” support organizational standards for consistency, relevance, design and voice and increase organizational ownership and understanding of the brand.
• In support of the company’s fundraising team, assist in identifying new donor segments; work with the fundraising team to ensure all communication and marketing goals, strategies and campaigns are aligned with fundraising team goals.
• Oversee and participate in the research, writing and editing of all the company’s press releases.
• Build and leverage connections to ensure that influencers within our various target audiences amplify the work of the museum.
• On behalf of the CEO and leadership, help shape internal statements including those concerning policy, positions on news events affecting the company and the field and exhibits and artists presented at the company; develop internal communications strategies and vehicles.

EXPECTED QUALIFICATIONS

• 10+ years of releveant experience in marketing and communications strategy
• Masters or Bachelors Degree

MINIMUM QUALIFICATIONS

• Significant successful experience in marketing and communications strategy, target segmentation, digital, communications, customer acquisition and brand management in an environment with a strong visual culture; nonprofit and or museum experience a plus.

**The target hiring compensation range for this role is the equivalent of $65.00 – $86.00 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in 401k plan with company match.

Client Description:

Founded 50 years ago, this organization celebrates, preserves, and promotes Asian and Asian American art and cultures for local and global audiences. We provide a dynamic forum for exchanging ideas, inviting collaboration, and fueling imagination to deepen understanding and empathy among people of all backgrounds. They strive to be respectful, engaging, inspirational, nimble and accessible

Why work with AQUENT? Check out our awesome benefits: https://aquent.com/find-work/talent-benefits

Aquent is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

Aquent