The United Green is America’s Premier Cannabis Staffing Provider. We connect the Industry’s Top Talent with Cannabis Companies throughout the United States. Our experienced team has a passion for networking and placing job seekers into the career of their dreams. No matter your background or experience, we’re here to help you Grow! Elevate your Career in Cannabis with The United Green.
Position Overview: As a Category Manager in the cannabis industry, you will play a critical role in overseeing the strategic management of product categories within the company. You will be responsible for driving sales, profitability, and growth by effectively analyzing market trends, understanding consumer preferences, and collaborating with various teams to develop and execute category strategies. This role requires a deep understanding of the cannabis market, regulatory landscape, and consumer behavior.
Key Responsibilities:
Category Strategy Development
- Research and analyze market trends, competitive landscape, and consumer preferences to identify growth opportunities within the cannabis market and individual categories (edibles, flower, cartridge, etc.)
- Assist with development and execute comprehensive category strategies that align with the company’s overall revenue and margin goals.
- Collaborate with cross-functional teams, including marketing, sales, production, and procurement, to ensure alignment of category strategies with business objectives.
Product Assortment and Innovation
- Curate and manage the product assortment within assigned categories, ensuring a balanced and attractive range of products that cater to diverse consumer preferences.
- Identify gaps in the product portfolio and work with product development teams to introduce new and innovative products that meet market demands and comply with regulations.
Supplier and Vendor Management
- Build and maintain relationships with suppliers, manufacturers, and vendors within the cannabis industry.
- Negotiate favorable terms, pricing, and contracts to maximize profitability while maintaining product quality and compliance.
Sales and Revenue Growth
- Collaborate with sales and marketing teams to develop effective promotional and marketing strategies to drive sales and revenue growth within the category.
- Monitor sales performance and KPIs, making data-driven decisions to optimize assortment and pricing strategies.
Compliance and Regulation:
- Stay current with evolving cannabis regulations and ensure that all products within the category adhere to legal requirements.
- Work closely with compliance teams to ensure accurate product labeling, packaging, and advertising.
Market Analysis and Consumer Insights
- Conduct regular market research to stay informed about consumer preferences, trends, and competitive landscape.
- Utilize consumer insights and data analytics to refine category strategies and product offerings.
Cross-Functional Collaboration
- Collaborate with various internal teams, including marketing, sales, operations, and finance, to ensure seamless execution of category strategies and initiatives.
Qualifications and Requirements:
- Bachelor’s degree in business, marketing, or a related field. MBA or equivalent is a plus.
- Proven experience in category management, product management, or related roles, preferably within the cannabis or consumer goods industry.
- Deep understanding of the cannabis market, regulations, and consumer behavior.
- Strong analytical skills with the ability to interpret data and trends.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to work in a fast-paced and dynamic environment.
- Proficiency in data analysis and using relevant software tools.
- Strong project management skills and attention to detail.
The United Green
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