Job Details Title: Director of Marketing
Reports to: CEO
FLSA Status: Salary Exempt
Schedule: Full time
Salary: 125K
Location: On-site Job
Company Background
Dynamic Discs is a Disc Golf company at the forefront of the disc golf industry. What started as a college hobby of selling a few discs by our Founder, Jeremy Rusco, has grown into a company of over 70 employees with direct to consumer and wholesale sales across the globe. From producing our own discs, to sponsored professional players, to retail stores across the country, to disc golf course design, to hosting world class events; Dynamic Discs is Enriching Lives Through Disc Golf! Our company is composed of staff and contractors that are passionate about Disc Golf and being active in the outdoors. Dynamic Discs headquarters and distribution is located in Emporia, KS, the Disc Golf Capital of the World!
Job Summary
The Director of Marketing will be at the forefront of shaping and executing marketing strategies within our various disc golf brands. The Director of Marketing will collaborate with leadership, both in North America and Internationally, to introduce our brands to those new to disc golf while also elevating brand awareness within the disc golf community, and ultimately drive overall sales! This role will involve a unique blend of strategic planning, creative direction, and hands-on execution to promote our products, leverage our professional disc golf players and events, and keep the company focused on brand initiatives.Â
Job Qualifications
- Bachelor’s degree in marketing, business, or communications (Master’s Degree Preferred)
- 5+ Years of Experience in Marketing
- 2+ Years of Experience in leadership and effectively managing a marketing team
- Excellent communication, leadership, and team management skills
- Experience in launching and promoting sport or outdoor recreation products is an plus
- Data-driven decision-maker with a track record of optimizing campaign performance
- Ability to successfully organize and manage multiple projects simultaneously and hit deadlines
- Incredible attention to detail
- Exceptional strategic thinking and problem-solving skills
- Proficient in marketing analytics tools and platformsÂ
- Strong digital marketing expertise, including social media, content creation and SEO/SEM
- Understanding of the disc golf industry, its players, and its culture is a plus
Duties and Responsibilities
- Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve maximum ROI
- Monitor, analyze, and report on the performance of marketing campaigns and initiatives, using data-driven insights to optimize strategies
- Lead the planning and execution of disc golf events, tournaments, and sponsorships to strengthen brand visibility and engage with the disc golf community
- Manage marketing, media, team and work alongside brand managers to develop successful, engaging strategies and campaigns that attract new customers and keep current accounts
- Ensure that each brand is distinctive in its image and marketing
- Develop marketing strategies for new products or servicesÂ
- Foster and nurture relationships with disc golf enthusiasts, athletes, and influence to build a passionate and engaged community around our brands
- Oversee the creation and execution of integrated marketing campaigns across various channels, including performance.  Â
- Identify and establish strategic partnerships and sponsorships that align with brand values and contribute to brand visibility.
- Conduct ongoing market research to identify trends, opportunities, and competitive landscapes, using insights to refine marketing strategies.
- All other tasks as needed or required by leadership/CEO
Working and Job-Related Conditions
Dynamic Discs offers a relaxed working atmosphere with a focus on productivity. We expect our employees to be focused and hardworking. We offer paid time off, company paid health and dental plans, gym membership, employee discounts, and 401K with competitive company match. This role is an on-site position located at 840 Overlander Road in Emporia, KS.Â
Dynamic Discs
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