We are seeking a highly skilled and experienced Director of Brand Marketing to lead and oversee the development and execution of our brand strategy and program. As the Director of Brand Marketing, you will play a pivotal role in building and enhancing our brand identity, increasing brand awareness, and driving client and candidate engagement. This is a strategic leadership role that requires a creative thinker with a strong marketing background and a deep understanding of the services of staffing, recruiting and management consulting industries.
Responsibilities:
- Develop and implement a comprehensive brand marketing strategy that supports our efforts to build visibility and differentiation for Robert Half as a strategic asset and growth enabler.
- Define and communicate the brand’s value proposition, positioning, and key messages to ensure relevancy within each of our target markets, and to ensure consistency of brand representation across all channels and customer touchpoints.
- Collaborate on the creation of customer personas and buyer journeys as inputs to brand and campaign strategies.
- Lead and/or collaborate on the development and execution of integrated marketing campaigns, including digital marketing, content marketing, social media, events, and other relevant channels.
- Collaborate with internal stakeholders to ensure brand alignment and consistent messaging across all departments and touchpoints.
- Own and champion brand governance, ensuring adherence to brand standards and consistency in brand messaging.
- Evaluate and collaborate on brand sponsorship and activation opportunities to strength brand visibility and positioning.
- Lead and/or contribute to market research and competitor analyses to identify trends, opportunities, and potential risks that inform marketing strategies.
- Track, analyze and report out on key brand performance metrics to assess the effectiveness of brand marketing initiatives in moving the needle against brand objectives.
- Manage a team of marketing professionals, providing guidance, mentorship, and performance feedback.
- Manage and/or collaborate with external agencies, vendors, and partners to execute our brand marketing initiatives effectively.
- Plan and manage brand related investments and ongoing budgets.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
- 10+ years of proven experience in brand marketing, preferably in a staffing, recruiting, or consulting services industry.
- Strong understanding of branding principles, brand strategy development, and brand positioning.
- Demonstrated track record in developing and implementing successful brand marketing campaigns and initiatives.
- In-depth knowledge of digital marketing channels, content marketing, social media platforms, and marketing automation tools.
- Strong analytical skills with the ability to leverage data to drive decision-making and measure marketing performance.
- Excellent leadership and team management skills with the ability to motivate and inspire a high-performing marketing team.
- Exceptional communication skills, both verbal and written, with the ability to effectively convey brand messaging and concepts.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
The typical salary range for this position is $170,000 to $221,000. The salary is negotiable depending upon experience and location. The position is eligible for a discretionary annual bonus.
Robert Half
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