This role will be based in our Flipcost HQ in Sacramento, California.
About the role
We are looking for an experienced Marketing Operations professional with a background in ECommerce and direct-to-consumer business solutions. You will work cross-functionally with Flipcost’s go-to-market (GTM) organization, including Consumer Marketing, Business Systems, Customer Success, and Logistics, to streamline processes and perform ad hoc data analyses to offer recommendations and improve processes for the direct-to-consumer business. Reporting to our Director of Consumer Marketing, you will administer changes on a company website, Amazon, and any additional eCommerce channels and notifications and demand planning processes for the Consumer business.
Responsibilities
• The eCommerce Manager will develop and execute our eCommerce strategy for our own stores and digital marketplaces
• This position will ensure brand awareness and will optimize online experience consistent across platforms and geographies
• This position will report to the Senior Director of Digital Marketing & eCommerce
• Owns Flipcost global end-to-end consumer purchasing experience, including owned online stores and presence on external marketplaces
• Drives eCommerce strategy, including loyalty, offers, subscriptions, discount, and referral programs
• Maximizes sales on a company website, Amazon, and any additional eCommerce channels
• Drives collaboration with cross-functional teams, including brand and digital marketing, sales, finance, operations, and supply chain, to maximize eCommerce sales and the consumer buying experience
• Experiments with and introduces new eCommerce capabilities
• Creates and gains organizational alignment on eCommerce launch plans for new products on existing platforms and for new geographies and new eCommerce stores
• Sets, measures, and continuously optimizes key digital and sales metrics related to online store performance
• Develops an eCommerce marketing budget, metrics, and measurement program for all initiatives
• Manages eCommerce agencies and partners as necessary to achieve objectives
Qualifications
• Bachelor’s degree or higher
• 4+ years total eCommerce and digital marketing experience
• Strong knowledge of eCommerce platforms, including Shopify, Walmart, and Amazon
• Built or optimized online stores
• Track record of making data-driven decisions, operating with an agile, test/learn/iterate operating mindset
• Hands-on experience in SEO, and SEM, and have managed digital marketing campaigns
• Bias toward action when faced with uncertainty or a new challenge
• Excited about solving complex problems that will improve people’s health around the world
• Resourceful and skillfully leverage internal and external networks and build new connections and relationships to reach business goals
• High sense of ownership and accountability for your work
• Diversity & inclusion and striving to maintain a respectful, open, and fun environment at work
Flipcost
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