Ecommerce Manager

This role will be based in our Flipcost HQ in Sacramento, California.

About the role

We are looking for an experienced Marketing Operations professional with a background in ECommerce and direct-to-consumer business solutions. You will work cross-functionally with Flipcost’s go-to-market (GTM) organization, including Consumer Marketing, Business Systems, Customer Success, and Logistics, to streamline processes and perform ad hoc data analyses to offer recommendations and improve processes for the direct-to-consumer business. Reporting to our Director of Consumer Marketing, you will administer changes on a company website, Amazon, and any additional eCommerce channels and notifications and demand planning processes for the Consumer business.

Responsibilities

• The eCommerce Manager will develop and execute our eCommerce strategy for our own stores and digital marketplaces

• This position will ensure brand awareness and will optimize online experience consistent across platforms and geographies

• This position will report to the Senior Director of Digital Marketing & eCommerce

• Owns Flipcost global end-to-end consumer purchasing experience, including owned online stores and presence on external marketplaces

• Drives eCommerce strategy, including loyalty, offers, subscriptions, discount, and referral programs

• Maximizes sales on a company website, Amazon, and any additional eCommerce channels

• Drives collaboration with cross-functional teams, including brand and digital marketing, sales, finance, operations, and supply chain, to maximize eCommerce sales and the consumer buying experience

• Experiments with and introduces new eCommerce capabilities

• Creates and gains organizational alignment on eCommerce launch plans for new products on existing platforms and for new geographies and new eCommerce stores

• Sets, measures, and continuously optimizes key digital and sales metrics related to online store performance

• Develops an eCommerce marketing budget, metrics, and measurement program for all initiatives

• Manages eCommerce agencies and partners as necessary to achieve objectives

Qualifications

• Bachelor’s degree or higher

• 4+ years total eCommerce and digital marketing experience

• Strong knowledge of eCommerce platforms, including Shopify, Walmart, and Amazon

• Built or optimized online stores

• Track record of making data-driven decisions, operating with an agile, test/learn/iterate operating mindset

• Hands-on experience in SEO, and SEM, and have managed digital marketing campaigns

• Bias toward action when faced with uncertainty or a new challenge

• Excited about solving complex problems that will improve people’s health around the world

• Resourceful and skillfully leverage internal and external networks and build new connections and relationships to reach business goals

• High sense of ownership and accountability for your work

• Diversity & inclusion and striving to maintain a respectful, open, and fun environment at work

Flipcost