Senergy Petroleum is currently seeking a Marketing Manager to support Senergy’s marketing efforts across multiple states. This role will direct and oversee the internal and external marketing functions of multiple departmental groups within Senergy.
The Marketing Manager will primarily be focused on:
- Develop and execute video marketing strategies to drive brand awareness and lead generation across multiple channels, including social media, email, and website.
- Work collaboratively with cross-functional teams, including sales, product, and design, to ensure that all video content aligns with overall marketing goals and brand standards.
- Participation in the development and execution of marketing projects and presentations.
- Maintain and coordinate all aspects of the Companies’ websites and social media platforms to include but not limited to: site development and content creation, customer portals, user interfaces, search engine optimization, paid search, customer buying experience, content deployment, live chat, analytics and reporting, and daily monitoring.
- Develop and oversee internal marketing initiatives including but not limited to: creation and management of internal communications mediums, manage internal branding and Company stores, and support internal promotions and advertising needs.
- Lead and support the planning and implementation of Company events such as training events, customer and vendor events, trade shows, and other Company outreach opportunities.
- Ensure all brands are positioned appropriately and according to marketing strategy.
- Create and analyze the effectiveness of marketing campaigns and initiatives through reporting, tracking and analysis to provide feedback to executive management team and Company leaders as needed.
- Develop and manage marketing budgets.
- Oversee the creation and publication of all marketing material in line with marketing plans.
- Support and lead research and analysis of emerging and target markets for assigned Companies.
- Keep up to date with emerging trends and best practices in video marketing, sharing insights and recommendations with the broader marketing team.
Travel
- Up to 15%
Knowledge, Skills, and Abilities
Required
- 2+ years marketing experience
- Strong written and oral communication skills are critical.
- Ability to work independently.
- Must have strong organizational and project management skills.
- Experience with the Adobe Creative Suite.
- Graphic design, video/photography content creation and editing (Premiere Pro, Final Cut Pro, After Effects, Motion 5, etc.)
- Creative, Resourceful, Analytical
- Ability to drive both tactical and strategic marketing initiatives.
- Social Media and content creation experience
Preferred
- Bachelor’s Degree in Marketing or Business, a plus
- Experience in transportation, lubricants, fuel, or a related industry
- Knowledge of traditional and digital marketing tools to include but not limited to: email marketing (Act-On or similar), and CRM system.
- Experience with Microsoft 365
- Experience with SEO, Web analytics, Google AdWords
- Experience in website design (WordPress, etc.)
- Photography experience (Adobe Photoshop)
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Senergy Petroleum
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