Senior Social Media Manager – Boston or Newburyport, MA
Matter Communications is a Brand Elevation Agency that integrates PR, marketing, and creative services into content-rich campaigns that inspire action and build value. From fast-growth startups to established brands, we work with clients across diverse industries, including technology, healthcare, consumer, and professional services. We immerse ourselves in our clients’ worlds so that we can develop and execute strategic, content-rich campaigns that inspire action and build value through measurable results.
As we’ve grown, we’ve maintained focus on building and nurturing a team-oriented and creative environment because we know that when we tap into our collective brainpower we come up with inspired solutions for our clients and because it makes for a happy place to work. We’re proud of the many awards that we’ve garnered as a Top Place to Work and as a Top Agency in the US, but we’re equally as proud of the many organizations that we’ve helped through our agency-wide volunteer initiative. If you’re the kind of professional that takes their work seriously, but also doesn’t take themselves too seriously, this could be the place to grow your career.
We’re currently looking for a dynamic, results-focused Social Media Manager to join our MatterMKTG team based in our Boston or Newburyport, MA offices, working with clients across the agency. The Social Media Manager will report to the Social Media Director and be responsible for leading and strategizing best-in-class organic social media programs that maximize our client’s success while managing and mentoring others so they can grow in their marketing careers.
Here’s the mix of what you’ll be doing day to day:
- Act as the leader overseeing multiple clients across all sizes and managing teams to provide insight, direction, and strategy.
- Review all social strategy, reporting, and content deliverables, and giving concise feedback that helps members continuously improve and learn. Effectively delegating work and proactively giving ideas on how the team can enhance programs.
- Define and measure goals and KPIs through social media programs for clients.
- Know the fundamentals of paid social to collaborate cross functionally with the paid teams.
- Consistently providing insightful recommendations and observations on both external client calls and internal discussions; providing a POV on new and emerging formats or trends that align to a client’s brand.
- Work collaboratively with integrated marketing teams across the agency to define winning integrated strategies and program execution.
- Oversee the continued growth, development, and learning of the social team through mentoring and coaching.
- Supporting the social team as needed by stepping in when there are out of offices, and leading complex calls/presentations.
- Help support driving new business activities alongside the leadership team across channels.
- Researching and recommending new social media tools and/or educational seminars or events that will help the team grow and learn.
- Creating and implementing best practice processes when it comes to social media, content generation, reporting, pitching, auditing, etc.
- Raising Matter’s social IQ internally by identifying or creating best practices, tools, case studies, and creative campaigns that can be shared throughout the agency.
Along with creativity, drive and self-motivation, your previous experience and attributes will include:
- 6-9 years’ experience developing successful, measurable social media programs for multiple clients, both B2B and B2C
- Agency experience with client services history is a must
- Bachelor’s degree or equivalent relevant business experience
- Extensive knowledge and expertise of social media channels including but not limited to Facebook, Twitter, Instagram, Snapchat, LinkedIn, Tik Tok, Reddit, Pinterest, YouTube, etc.
- Demonstrated knowledge of new and current social media platforms and post formats
- Has a deep understanding of social media metrics, benchmarks, and knows how to analyze social media data to tell a story; can develop insights and recommendations based off social data
- Experience launching and optimizing paid social programs is a plus
- Ability to develop and implement high-impact social content and social advertising through messaging and visuals, as a standalone program and as part of broader integrated campaigns
- Experience leading a team; providing professional development opportunities, handling reviews and providing critical feedback
- Experience working with larger cross-functional marketing teams, implementing integrated campaigns in consumer and B2B
- Track record of delivering results for clients; raising brand awareness, driving demand and creating creative high-impact connections with customers
- A desire to work in a fast-moving, dynamic, team-oriented environment with the ability to manage multiple projects simultaneously
- A creative and results-oriented approach to all work that is produced
- Exceptional verbal and presentation skills
Benefits: A healthy culture requires healthy, happy people. That’s why Matter goes above and beyond to provide exceptional benefits and fun bonuses to our workforce. These include:
- Medical, dental, and vision plans
- 401(k) plan
- Disability and life insurance
- Flexible spending accounts
- Employee assistance plan
- Comprehensive time-off plan (including holiday, PTO and sick time)
- Paid parental leave
- Freeze Fridays (2pm close every Friday!)
- Flex Fridays (work from anywhere!)
- Annual holiday paid break between Christmas and New Year’s
- Birthdays off
- Paid volunteer time through Helping Hands
- Monthly FUN events in all offices
- Employee referral program
- Mentor program for junior employees
- Matter Wellness program, featuring extracurricular activities and interoffice competitions
- Office exchange program
- Trainings and educational programs
- Mental health day
- Floating religious holiday
- Surprise rewards throughout the year
- Exceptional company culture
Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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