ABOUT US
Thom Browne is widely recognized for challenging and modernizing today’s uniform: the suit. By questioning traditional proportions, Browne’s designs consistently convey a true American sensibility rooted in quality craftsmanship and precise tailoring. We pride ourselves on our core values of respect and collaboration, challenging ourselves to express creativity and continuously innovate. We attract ambitious individuals who operate in unique ways while upholding exceptional craftsmanship and excellence.
THE ROLE
The Social Media Manager is responsible for developing and executing the global social strategy.
Primary Responsibilities:
- Develop strategy for optimized communication across global social media platforms
- Create goals and KPIs for social media informed by global business and communication strategies
- Manage global social media budget, optimizing investments on target with department goals
- Lead analysis of global social media to understand and consider opportunities for further growth
- Collaborate with Social Media team on content from creation to scheduling and publishing; provide feedback of performance of relevant content
- Lead partnership with regional teams to enable creation and communication of locally relevant Social Media content
- Work closely with VP of Communications and Director of Brand Content
- Collaborate across Communication and Marketing teams
- Manage reporting structures and systems for bi-weekly, monthly and annual reports
- Proactively research and report on emerging social media platforms.
- Understanding of the Thom Browne brand and its influence.
- Maintain awareness of best practices for global social media platforms, namely Instagram, Twitter, Facebook, YouTube, TikTok, WeChat, Weibo, Douyin, RedBook, Line (prior experience strongly preferred)
THE IDEAL CANDIDATE
- 4-8 years’ experience developing global social strategy across all key platforms and execution of campaign management
- Experience in a fashion retail brand, relevant editorial platform or consulting agency; omni-channel experience is ideal
- Strategic thinker with the ability to see the big picture, develop new ideas and think through creative solutions
- Proven analytical and quantitative skills; strong attention to detail and an ability to use data and metrics to back up assumptions, develop business cases and complete root cause analysis
- Demonstrable project management capabilities in an existing community of content creators, retouchers, videographers, etc.
- Preferred experience with managing eastern social media platforms: Weibo, WeChat, Line, Red, Kakao
- Excellent written, verbal, presentation, and interpersonal skills including an ability to communicate across multiple business segments; creative writing skills are a plus
- Familiarity with creative software programs (i.e. Adobe Suite). Proficiency in video and image specifications to optimize creative asset deliverables per platform
WHAT WE OFFER YOU
- Competitive compensation. Salary Range is $80,000 – $120,000 + target bonus. Please note that compensation will be offered based on relevant skills and experience
- Comprehensive benefits package
- Company uniform
- 401(k) company match
- Diverse and inclusive working environment
Thom Browne, Inc.
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