REGIONAL MARKETING & PHILANTHROPIC MANAGER
Position Overview:
The Regional Marketing and Philanthropic Manager is responsible for growing brand heat, customer acquisition & community footprint at the regional level. This position mirrors the Retail structure and reports directly into a seasoned, local Regional Marketing and Philanthropic Manager to streamline tasks, while working closely with the Sr. Regional Marketing Manager (West).
Responsibilities:
Your primary role involves executing localized retail-focused events and partnerships, garnering local press impressions and hosting ongoing philanthropic outreach.
- Identifies and fosters partnerships with philanthropic organizations, local businesses, and community influencers to develop revenue-driving initiatives that simultaneously drive brand heat, awareness and traffic
- Customizes monthly regional retail marketing strategy to best connect with local customer and tell brand story in the most meaningful ways
- Holds accountability and strategizes with Retail District Manager cross functional partner and local retail team(s) member(s) to effectively plan for and achieve quarterly event revenue goals through regional events and partnerships
- Optimizes brand perception through quality execution of events, partnerships and local press relationships
- Experiments, learns, evolves and shares best practices with counterparts and key stakeholders
- Acts as a leader and a brand ambassador at all times by living out the KS core values and setting the example for other team members
- Manages a monthly budget, product/charitable donations and ensures ROI/ revenue goals for district are achieved
- Primary KPIs are brand awareness and overall business growth as measured by revenue and traffic with a special focus on events
Our Ideal Candidate Will Have:
Skills & Knowledge
- Highly motivated individual with proven experience in driving event revenue
- Ability to quickly pivot from task to task and take on multiple projects at once to drive business reults
- Proficiency in Microsoft Office Suite
- Proven track record of success within a specialty retail environment
- Solid experience bringing events to life in a Retail organization
- Proficient project Management skills
- Solid written and oral communication skills.
Experience & Education Required
- Bachelor’s degree or equivalent work experience
- Minimum 5 years job specific experience
- CPG and/or Retail Marketing experience (premium retail preferred)
Other Requirements
- Work remotely from Austin, TX with occasional visits to Waco, TX & HQ
- Available some nights/weekends as needed to support Regional Marketing-led events
Kendra Scott
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