Product Manager

POSITION PURPOSE

Are you passionate about driving product success and creating meaningful customer experiences? Do you thrive in a fast-paced environment where your ideas and initiatives can make a significant impact? If so, we have an exciting opportunity for you to join our team as the Product Manager for 3D & Specialty Products at Roland DGA!

We are seeking a dedicated and experienced professional with a proven track record in Product Management. As a Product Manager at Roland DGA, you’ll play a pivotal role in our company’s growth and success. You will be the driving force behind our versatile and innovative desktop UV printers and other specialty products, ensuring they meet the needs of our valued customers, while aligning with our strategic objectives.

Please send your resume to resumes@rolanddga.com, and let’s explore how your unique talents and expertise can contribute to our shared success!

Key Responsibilities 

As the Product Manager for 3D & Specialty Products at Roland DG, you will be responsible for driving the success of our desktop UV printers and other specialty products. Your primary focus will be on supporting all company marketing, sales, and support efforts, ensuring that our products meet the needs of our customers and the company’s strategic objectives.

• Product Expertise: Develop an in-depth understanding of the Versa UV & Specialty product line, including desktop UV printers and other specialty offerings. Become the go-to person for all product-related information and market insights.

• Documentation and Tools Creation: Create comprehensive product documentation to support various departments within the company. Identify areas where documentation needs improvement and develop relevant materials. Prepare launch information and supporting documentation to assist all departments.

• Market Research: Stay updated with industry trends, competitor products, and customer demands to identify growth opportunities and potential new markets.

• Customer-Centric Approach: Advocate for the customer and deeply understand their needs and preferences. Use customer feedback to drive product enhancements and improvements.

• Cross-Departmental Collaboration: Collaborate with other departments to provide expert product support and consultation when required. Identify associated needs and develop knowledge resources to educate stakeholders effectively. Be the product expert from a technical standpoint along with operational standpoint as well. Be the owner and proud representative of your product and make sure others feel confident looking to you for help with your products.

ESSENTIAL FUNCTIONS AND BASIC DUTIES 

• Work collaboratively with various departments to deliver messaging about the product, both internally and externally. Ensure positive brand and product awareness through effective communication.

• Conduct testing and evaluations of new and existing products, documenting findings and establishing processes and goals.

• Identify and address gaps in resources required for marketing, sales, and product support.

• Conduct thorough market analysis to understand the impact of the products and familiarize yourself with competitive offerings.

• Prepare new products for launch, defining the go-to-market strategy, target customers, and purchasing decision factors. Provide this information to the Marketing team for creative messaging development.

• Proactively seek new opportunities for partnerships, markets, and distribution channels to increase sales and brand awareness.

• Present webinars targeting the dealer channel and end-users.

• Occasional travel required for business trade shows, customer site surveys, dealer events, and channel development.

• Provide support during trade shows, including recommending featured equipment, developing show samples, conducting necessary presentations, staffing, press interviews, and product demonstrations.

• Foster a positive work atmosphere by promoting positive work relationships with customers, clients, co-workers, and management.

• Represent the company and product line ethically, professionally, and socially.

• Ensure a passion for the work and strive to benefit the company, revenue growth, and overall brand awareness.

• Perform additional requirements and duties as discussed with the manager.

PERFORMANCE MEASUREMENTS

• Contribution to Monthly Sales Success: Measure how your efforts positively impact monthly sales and revenue generation.

• Project Outcomes and Goal Achievement: Assess the results of projects and the extent to which you achieve your Management by Objectives (MBOs) within set deadlines.

• Effective Communication: Evaluate your ability to develop clear project plans with well-defined goals, resources, actions, timelines, and stakeholders.

• Initiative and Proactivity: Evaluate your willingness to take action and drive initiatives forward to accomplish tasks and goals.

• Knowledge, Work Quality, and Execution: Assess your proficiency in mastering job-related skills, knowledge, and tasks, as well as the quality of your work and execution.

• Professional Growth and Skill Development: Measure your commitment to continuous learning and skill development to stay current and effective in your role.

• Thought Leadership and Product Confidence: Assess your ability to be a thought leader and proactively instill confidence in both management and stakeholders regarding products and their preparation.

• Adherence to Product Management Roles and Responsibilities: Evaluate how well you understand and implement traditional Product Management roles and responsibilities.

• Effective Communication with Management: Measure your adherence to open and transparent communication practices as discussed with management.

QUALIFICATIONS

• Bachelor’s degree in business, marketing, engineering, or a related field.

• Proven experience as a Product Manager or similar role (3-5 years), preferably in the UV printing or specialty products industry.

• Strong understanding of desktop UV printers, 3D printing, and engraving products is highly desirable.

• Exceptional communication and documentation skills.

• Market research experience and the ability to analyze data to make informed decisions.

• Customer-focused mindset with a passion for delivering value to clients.

• Highly proactive, able to identify opportunities and take initiative to drive success.

REQUIRED KNOWLEDGE: 

• Critical Thinking and Problem-Solving: Strong analytical skills and the ability to identify opportunities, challenges, and effective solutions.

• Proficiency in Modern Computer Operating Systems (e.g., Windows 11, macOS): Comfortable navigating and utilizing various features of the operating system.

• Microsoft Office 365 Suite: In-depth knowledge and experience in using applications such as Word, Excel, PowerPoint, Outlook, SharePoint and Teams for communication, document creation, data analysis, presentations, and collaboration.

• Technical understanding of specific applications software – Adobe Creative Cloud, Adobe Photoshop, Adobe Illustrator, CorelDRAW

• Product Documentation Tools: Familiarity with software for creating product documentation, such as Adobe Acrobat or other PDF editors.

• Market Research Tools: Experience with tools for conducting market research, such as online survey platforms or industry-specific research databases.

• Data Analysis and Presentation: Ability to use tools like Excel for data analysis and creating charts/graphs for insightful presentations.

• Project Management Software: Proficiency in project management tools to create and manage project plans, track progress, and ensure timely execution of tasks.

• Customer Relationship Management (CRM) Software: Experience with CRM systems to manage customer interactions, track leads, and analyze customer data.

• Collaboration and Communication Tools: Comfortable using collaboration tools like Microsoft Teams, Slack, or other communication platforms for effective teamwork.

• Webinar Platforms: Familiarity with platforms for hosting webinars and virtual events to engage with dealer channels and end-users.

• Data Management and File Sharing: Knowledge of cloud-based storage and file-sharing services to facilitate seamless collaboration with team members.

• Product Testing and Evaluation Software: Experience with software used for product testing, evaluation, and documentation of findings.

• Creative Software: Basic understanding of creative software like Adobe Creative Suite for editing marketing and technical documents.

• Social Media Platforms: Familiarity with major social media platforms for product promotion and brand awareness.

• Adaptability and Learning Agility: Openness to learning new software tools and adapting to changing technology trends.

OTHER:  

• Ability to travel periodically to tradeshows 

SKILLS/ABILITIES:

• Critical thinking/Problem-solving/Troubleshooting skills

• Oral and written communication

• Diplomacy

• Strong presentation development and delivery skills a must

• Must have a strong understanding of marketing with proven ability to contribute to and manage marketing strategic plans.

• Familiarity with existing industry wide format print industry users and manufacturers is a plus

• Technical understanding of specific applications software and outstanding computer/PC skills, including a thorough familiarity with MS Office applications in document composition, spreadsheet creation, and presentation management.

• Ability to manage multiple projects and tasks simultaneously to completion to deadline

• High energy: commitment: the ability to succeed in a fast-growing company and dynamic industry

• Ability to travel periodically to tradeshows 

• Proactive product management

• Reactive problem resolution

SALARY RANGE:

$90,000 – $105,000

Roland DGA