At Walmart, we enable the connection between supplier brands and retail shoppers at unprecedented scale. As primary stewards of our brand promise, “Save Money. Live Better,” we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a small, high-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable – and we have Walmart’s sales data to prove it. Walmart Connect wins when suppliers invest in digital media to drive growth; Walmart and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to Walmart’s overall growth strategy.
Walmart Connect is dedicated to driving measurable outcomes for our suppliers, sellers, merchants, stores, GMs, brand advertisers, and agencies. Our full funnel ad solutions leverage Walmart’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with Walmart consumers, and convert Walmart consumers to shoppers.
As the Senior Manager, Paid Search (Senior Manager I, Business Analysis, and Insights), you are an expert in all things paid search and can bring innovative performance solutions to our 3p suppliers. Your responsibilities include building and growing strong senior-level client relationships, providing strategic direction to the team, maintaining the financial health of all performance accounts, scoping projects, and developing staff. You will set goals for the Search Performance Managers, remove roadblocks and track progress towards achievement of targets. You will effectively navigate the relationships between Walmart, our Suppliers, and our Platform Partners to drive optimal advertising performance and client success.
What You’ll Be Doing:
- Establish team goals and KPIs and motivate the team to execute, measure progress, and share results
- Monitor performance of Sponsored Products and drive activities to improve performance for optimal ROI and client satisfaction (bid adjustments, targeting changes, keyword harvesting, etc.)
- Analyze search campaign performance against client KPIs and report on trends and insights to key stakeholders
- Define metrics relevant to measure the performance of the team and evangelize with leadership and cross-functional teams
- Continuously foster skill development of Search Performance Managers and stakeholders by helping to drive participation in ongoing training, workshops, lunch-and-learns, etc.
- Participate in establishing business plan objectives with Account Managers and Campaign Managers
- Explore automation solutions to minimize turnaround time for optimization tactics to be implemented by suppliers
- Define performance and optimization processes, SLAs & best practices
- Build and maintain knowledge base of workflows, SOPs, case studies, FAQs
- Own the relationship with our senior client stakeholders, aiming for high client satisfaction and retention
- Develop a collaborative working relationship with other agencies and platform partners
- Work with cross-functional teams to identify new growth opportunities
- Accountable for thought leadership activity both with the client and internally, putting forward new topics of interest and championing creative strategic thinking
- Ensure effective communication across internal teams as well as client & platform partners
What We’re Looking For:
- Extensive experience managing performance campaigns across multiple paid search platforms
- Retail/eComm within 3p Marketplace and/or small & medium size businesses
- Strong knowledge of keyword bidding strategies, budget cap management and optimization tactics
- Experience with API and Self-Serve platforms is a plus
- Ability to think strategically and identify and resolve problems proactively in a client-centric environment
- Strong business communication skills, both written and verbal, with ability to communicate / present to Sales teams and leadership
- Ability to nurture and retain client relationships & understand how performance can feed into wider business goals
- Strong managerial experience, including experience hiring, developing, and mentoring a team
- Comfortable working in a fast-paced environment and navigating ambiguity
- Experience working with financial data and budgets
- Ability to collaborate effectively with cross-functional teams to meet common goals
- Experience of working with senior-level stakeholders both internally and externally
- Results-driven with a desire to affect change, drive revenue and gain visibility with leadership
- B2B experience is a plus
Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity – unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.
Walmart Connect
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