The Director of Marketing conceptualizes and oversees marketing strategies and communication. Their main duties include directing marketing campaigns with a heavy focus on social media and email communication. They must create or oversee the creation of promotional and informative materials the company will send to the public. They’ll work with all forms of media, including press releases and digital campaigns, print materials, social media, audio and video and more. Strong copywriting skills are a must. Design skills are a bonus but, not required.
Rescue Intl/Missions.Me is a religious based non-profit org. Experience in church or the non-profit sector is a must.
PRIMARY DUTIES
• Conceptualize and storyboard new campaigns that drive user engagement on digital platforms.
• Demonstrate professional ability to analyze and develop effective digital and integrated marketing strategies and campaigns.
• Write effective, engaging, action-inducing copy for print, video, social, email, digital ads, apps, and websites
• Write persuasive, succinct marketing copy for campaigns, events, etc.
• Partner with department directors and artists to develop strong concepts
• Work with Design & Media departments to steward/develop brands
• Collaborate with team to meet strategic goals and advocate for strong creative work
• Provide clear, thoughtful direction to photographers, designers, directors, editors, and freelancers
• Proofread copy to identify and correct errors in grammar, spelling, and punctuation
• Coordinate best practices for email marketing and cross-platform content strategy.
• Explore new writing styles like blog editorial, B2B marketing, etc.
• Other related duties, as needed
QUALIFICATIONS
• 3+ years marketing strategy experience, at a non-profit, marketing agency or similar creative environment.
• A portfolio that shows ability to write effective and persuasive headlines, support copy, and tag lines (candidates without a portfolio will not be considered)
• High-capacity writer able to produce quality copy under very tight deadlines.
• Proficient with Gmail, Google Docs and other Google programs
• Familiarity with Adobe CC
• Social media expertise a plus
• Experience designing graphics, editing video, etc. a plus
• Excellent organizational skills
• Able to handle multiple assignments and meet deadlines
• Resourceful in solving problems
• Familiar with data management applications and CRM tools.
• Bachelor’s or Associate’s Degree in Advertising, Liberal Arts, Communications or Marketing or equivalent years of related experience is required.
• Ability to work effectively as a collaborative member of a team and independently to carry out responsibilities.
• Ability to be a self-starter and innovator; to work independently with a minimum of supervision.
• Ability to work under pressure in a fast-paced environment while effectively managing multiple competing priorities.
• Ability to support the mission of Missions.Me through work responsibilities and always reflect positively on the brand values through all work and interactions.
• Ability to demonstrate dependability through attendance and punctuality.
• Ability to quickly communicate about, coordinate, develop, and deploy digital communications and tasks at any time as needed, sometimes during non-standard hours, in the context of urgent situations.
• Ability to use good judgment.
• Ability to be flexible and adaptable.
• Ability to demonstrate creativity.
• Ability to travel as needed.
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