Senior Manager of Paid Search Performance – Sam’s Club Media Group (MAP)
At Sam’s Club, we are member obsessed. We look to add value to the Sam’s Club membership, and we partner with suppliers to bring unique and exciting values to our members. Sam’s Club Member Access Platform (MAP) is the nexus of the Supplier -Marketer- Merchant partnership and are responsible for delivering our suppliers (advertisers) impactful omnichannel member experiences that are married with measurable insights.
This is a unique opportunity to join a fast growing, highly visible team within Sam’s Club. We believe all digital advertising can be targeted and accountable – and we have Sam’s Club first party membership sales data to prove it. MAP wins when suppliers invest in digital media to drive growth; Sam’s and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to fueling Sam’s overall growth strategy.
As a Search Performance Lead (Senior Manager), you will lead a team of Search Performance Managers and Specialists responsible for analyzing and optimizing advertisers’ search campaigns so that they can meet their marketing objectives, drive revenue growth, and foster product improvements. You will work closely with the Product, Engineering team, Sales team, Account Management, Campaign Management, Onboarding & Support team, and API/Ad Tech partners and be responsible for driving the search roadmap and priorities for the business
The ideal candidate will have a strong understanding of the media/retail media industry and a background in the paid search landscape. This is an analytical and revenue focused role solely dedicated to the search product.
Responsibilities:
- Manage a team of Search Performance Managers and Specialists responsible for delivering of ~$200M in search advertising revenue
- Drive the search roadmap, manage priorities and timelines in partnership with Head of Sales and other cross-functional teams
- Explore automation solutions to minimize turnaround time for optimization tactics to be implemented by advertisers
- Develop a collaborative working relationship with other agencies and platform partners
- Develop in-depth understanding of Sam’s Club product technology and underlying architectures to build Sponsored Product (Search) playbook and best practices to ensure success and growth of MAP’s advertising campaign
- Identify data and process improvement opportunities by monitoring existing metrics, analyzing data and partnering with internal cross-functional teams as needed
- Work with cross-functional teams to identify new growth opportunities
- Define performance and optimization processes, SLAs & best practices
- Partner with cross-functional teams on any campaign issues and remove roadblocks to secure revenue related to search campaign performance and delivery
Qualifications:
- 8-10+ years’ work experience in advertising industry with focus in paid search, retail search and/or eCommerce.
- 3+ years of management, mentorship, and/or lead responsibilities.
- Bachelor’s degree in business or related field.
- Strong analytical thinking and the ability to clearly communicate findings and solutions, both written and verbal
- Ability to effectively influence and communicate cross-functionally with a strong focus on collaboration
- Strong knowledge of keyword bidding strategies, budget cap management and optimization tactics
- Experience in Google Ads, Bing, Yahoo!, Amazon, and all paid search terminology and key tools (e.g., AdWords, AdCenter, Retail Search, etc.)
- Experience with API and Self-Serve platforms
- Highly comfortable with direct client interaction, including presentations, with the ability to translate technical concepts into client-friendly language
- Experienced in developing media strategies based on data, insights, and analytics.
- Advanced knowledge of keyword bidding strategies, budget cap management and optimization tactics
- Strong analytic and quantitative skills that enable you to use data to develop, validate and measure search campaigns.
- Experience developing or overseeing quantitative analysis and delivering actionable insights.
- Has ability to work at all levels with an eye for detail to achieve quality & process goals, actively translates Walmart’s core values into everyday practices.
- Strong communication/interpersonal skills and able to build relationships and influence cross-functionally.
- Understanding of customer experience, listening to customers’ voice, and working backwards to improve business process and operations.
Sam’s Club
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