Senior Brand Manager
- Base: 125-160k
- Bonus: 30%
- Hybrid NY – Whitestone- in every week, but out M & F
This role provides support and management for the development and execution of brand strategy focusing on the next 1-2 years. The Sr. Brand Manager also leads a cross functional team in the execution of current year brand plans and actions, working directly with sales and shopper teams, retailers, and bottlers. This role supports and works directly with key external partners including but not limited to creative agencies, media planning and buying, promotional agencies and packaging design to maximize market activation, in combination with key internal stakeholders to drive the successful activation of programs and initiatives to achieve targeted value and growth objectives.
RESPONSIBILITIES:
- Support short term and long-term marketing strategy development, fueled by consumer insights, category trends, brand insights including:
- Brand Messaging & Creative
- College & University property partnership strategy
- NIL college athlete ambassador/partner strategy
- Advertising & media strategy and execution
- In-store merchandising/creative
- Influencer and sampling strategy
- Ambassador/Partner programs
- Event marketing strategy
- Supervise development and execution of marketing initiatives including retail marketing, asset/partner management, field marketing, and digital/social media programming.
- Work with external agencies to deliver impactful, breakthrough campaigns with efficient awareness-driving media plans and by best-in-class retail programs.
- Work closely with Partnerships team to develop and execute college & university activation strategy, including leveraging NIL college athletes in campaigns and throughout calendar year.
- Collaborate with shopper and sales counterparts in developing unique marketing programs for key customers.
- Oversee development of tools that allow Corporate & Field Marketing teams to execute successful 360-degree programs.
- Work with the cross functional marketing team to develop briefs for all appropriate creative projects (packaging, retail point-of-sale, social media, website, advertising, etc.) and provide feedback on creative output to ensure it supports brand strategy.
- Assist with the development of annual brand strategy and plans, as well as the long-term brand and platform strategies, including innovation and product development.
- Keep abreast of purchaser, consumer and industry insights that can be used to develop more powerful consumer communications, brand programming and product evolutions
- Manage timely communication of marketing initiatives to cross-functional group: sales team, distributors, marketing teams and senior management.
- Develop comprehensive presentations for partners, retailers, and internal cross-functional audiences.
- People Management: Ability to manage direct report(s) on Corporate Marketing team as well as indirectly manage cross-functional team members on deliverables/expectations on numerous short term and long term projects
REQUIREMENTS:
- Bachelors degree required; MBA a plus
- 6-7 years of brand marketing experience focused CPG product(s) required
- Strong analysis, strategic thinking, creative thinking, team leadership, planning, organizing, problem solving skills.
- Passion for understanding consumer behavior
- Strong attention to detail. Self-starter. Team player.
- Ability to adjust on the fly and thrive in an ever-changing environment
- Ability to travel (20% of time +/-) by car or plane
TBG | The Bachrach Group
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