Email Marketing and Retention Manager

Position / Title: Email & Retention Marketing Manager

Reports To: VP, eCommerce DTC                 

Work Location: Remote / Hybrid

Summary

JAM BNC is the owner and operator of leading internet retail businesses such as Envelopes.com, Folders.com, JAMPaper.com, and more. Our brands have category killer domain names that drive brand recognition and credibility within their categories. Backed by private equity firm TZP Group and led by CEO Andrew Jacobs, our brands focus on customized products and have a shared e-commerce platform that powers a multi-brand shopping experience, a core marketing engine and shared back-office operations.

We are seeking a passionate, strategic, and creative individual as our Email & Retention Marketing Manager. This is a full-time, hybrid position in Northern New Jersey, with the option of remote work for candidates with the appropriate experience. Reporting to the Vice President of DTC, this individual is responsible for developing and executing retention marketing strategies across multiple digital brands, with email marketing being a key focus. This person will have goals associated with growing our loyal subscriber base, retaining customers, driving repeat purchases, increasing lifetime value, and creating best-in-class digital experiences for consumers. This role requires a strong understanding of consumer behavior, digital and direct response marketing, data analysis, and marketing automation tools.

 What you’ll be doing:

• Developing, owning, and executing our email marketing strategies across 3+ brands to increase customer retention, drive purchases, increase customer lifetime value, and optimize digital experiences for our DTC consumers
• Driving strategy that leverages performance insights, consumer behavior, and market trends to craft campaigns that support our broader marketing themes and high growth goals
• Managing all our consumer-facing email messages, including lifecycle emails, personalized triggers, transactional messages, and daily campaigns
• Implementing new segmentation and targeting strategies based on customer data and analytics
• Defining strategies and leading A/B test agendas for ongoing email optimizations including segmentation, messaging, personalization, frequency, send day/time, etc.
• Partner with sales, marketing, creative, BI, and SaaS partner teams to assist with execution
• Ensuring industry standards, brand standards, compliance, and best practices are followed
• Strategizing and implementing additional retention programs and expanding responsibilities as business needs

 The experience we’re looking for:

• At least 3 years of experience in a similar role
• Prior experience fully managing an email program driving more than $10M+ in revenue
• Knowledge of DTC customer lifecycle and retention marketing
• Familiarity with B2C platforms and tools (Listrak, Magento, Power Reviews, Zendesk, Search Spring, or similar solutions)
• Running quantitative and qualitative analysis and presenting complex data and insights in a simple, comprehensible manner
• Briefing and working with creative teams for direct response content (ability to create content is a plus!)
• Excellent written and verbal communication skills
• Bachelor’s degree in marketing, advertising, or similar field

 We want to talk to you if you are:

• Full of ideas!
• Inspired by the latest eCommerce marketing trends
• A quick mover
• A problem solver
• Detail-oriented and data-driven
• Able to build strategies and look at the big picture, while also able to roll up your sleeves and get in the weeds
• A self-starter, who can work independently while also collaborating with others to get stuff done

What’s in it for you:

• The opportunity to achieve high growth goals, join a rapidly growing organization, and have a seat at the table
• Remote work and flexible schedule
• Future growth opportunities

JAM BNC