Job Summary
We’re seeking a smart, highly motivated self-starter to join the team as a Marketing & Social Content Manager.
The purpose of this role is to shape and deliver the Social and Content Strategy, managing social media channels, website, and content streams, reporting to the Director of MarComm & Marketing Technology.
As the company’s storyteller, you’ll be responsible for driving brand awareness by developing captivating content, the execution and ongoing measurement of Cove’s social media and content strategy. This role will bring a strategic focus to the content and marketing tactics needed to create awareness and deepen engagement with our guests, residents, and others. The ideal candidate possesses exceptional writing skills and can translate concepts into content that resonates with our audiences.
Duties and Responsibilities
- Develop compelling narratives that communicate unique brand value and work with marketing team members and agencies to create engaging content for digital campaigns, brochures, website, blog posts, emails, social and more.
- Create and maintain content calendars, manage social, blog and email marketing content to increase response rates, create campaigns, define strategy, analyze results, perform A/B tests.
- Be a champion of the brand, ensuring accurate, consistent, and effective communication.
- Coordinate with regional vice presidents, managers, and sales team to optimize messaging for email campaigns, brochures, and other promotional materials and campaigns.
- Provide insights on market trends, customer needs, and competitive positioning.
- Become an expert on our business and guest/resident experience and keep up to date on competitive and industry trends.
- Work with the marketing leadership and team, and agencies as directed, on content for graphic design, web development, and social on plans to create and distribute content.
- Keep abreast of and provide insights on market trends, client needs, and competitive positioning.
- Implementing SEO best practices to ensure all content ranks well and demonstrates an understanding of its target audience.
- Developing a comprehensive content strategy across multiple platforms, including the company website and social media channels.
- Reviewing analytics and search performance reports to assess the success of content marketing initiatives.
- Assisting with outreach and amplification initiatives to improve the website’s search engine ranking scores.
- Performing regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience.
- Creating and maintaining a streamlined content calendar that keeps the whole team on track.
- Brainstorming new content ideas alongside the larger creative and marketing team.
- Proofreading and editing submissions according to brand guidelines.
Required Skills and Qualifications
- A bachelor’s degree in Marketing, Journalism, English, or similar field
- At least 3 years’ experience working as a content manager or related position.
- Proven managerial skills and experience.
- Exceptional writing and editing skills (particularly technical writing expertise)
- Excellent organizational skills
- Experience in real estate marketing
- A knack for creativity
- Experience using popular marketing and content management systems and analytics tools (Falcon, Marketo, Ahrefs, WordPress, and Google Search Console are a few examples)
- A strong grasp of UX and SEO best practices
- Some knowledge of web design, including HTML and CSS
- Basic graphic design skills
Living Our Core Values
Our Core Values are a way of life, not just empty promises. We’re searching for team members who:
- Love what they do to make our guests’ dreams come true and show it through delivering service excellence authentically.
- Continually raise the bar by investing in their personal development and looking for innovative ways to exceed our guests’ expectations.
- Make every moment count, so our Team Members look forward to coming to work every day, and our guests look forward to creating new memories on their return visits.
- Consistently do the right thing for our Team Members and guests by keeping promises, delivering on commitments and building trust along the way.
- Demonstrate kindness by following the ‘Golden Rule’, ensuring that Team Members and guests have a voice and feel valued.
About Cove Communities
Cove Communities is a well capitalized real estate investment and operating company. We own manufactured housing communities and RV resorts in Canada, the US and the UK. The founders of the company have a track record of building and managing dynamic, fast-growing companies with upward mobility and remuneration for team members who propel results.
- Cove Communities is an Equal Opportunity Employer. We celebrate diversity and are dedicated to creating an inclusive environment for all employees. Cove is committed to providing employees with a work environment free of discrimination and harassment.
Cove Communities
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