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Market Manager – SoCal

**THIS IS NOT A JOB WITH FORCEBRANDS**

S.CA MARKET MANAGER: Territory OC/San Diego/Riverside/Palm Springs

The S.CA Market Manager will serve as the dedicated local representative for the brand, assisting with building brand equity and accelerating volume growth, and playing a key role in delivering sales goals. The position will develop and maintain relationships with key accounts, and local distributor sales teams to drive momentum via training, increasing placements, menu listings, executing product tastings, and conducting local programs and events. The position is focused on planning, selling, executing programs, communicating and reporting.

The S.CA Market Manager is responsible for all aspects of the brands’ business in the OC/San Diego/Riverside/Palm Springs Markets. This includes all segments of the business in the off premise and on premise.

The brand has a competitive compensation package with significant opportunity for individuals to grow based on performance.

Responsibilities:

  • Establish superior product knowledge of the Tequila brands, including key product attributes, pricing and category trends. Be knowledgeable on agave spirits and the competitive set to help identify market opportunities.
  • Rapidly expand distribution and depletion growth in key on and off premise accounts in the territory. Includes cold call selling and formal sales presentations with key account buyers.
  • Develop and execute a business plan for each channel of business that includes quarterly performance KPIs that contribute to delivering the CA state goals.
  • Work with the S.CA State manager to execute national and local brand programs.
  • Ensure brand visibility and merchandising standards are maintained.
  • Conduct education seminars, staff training at trade and consumer events and promotions.
  • Develop direct relationships with distributor sales reps and managers through work-withs and key acct mgmt. Be their source for brand knowledge and selling tools.
  • Attend and represent the brand at GSM’s, conduct routine distributor team sales meetings.
  • Conduct regular account surveys and market analysis to understand the competitive set.
  • Recap monthly KPI measurements, market successes and opportunities.
  • Act profitably, manage the budget to deliver the highest results.

Position Requirements:

  • 3+ years of sales experience preferred background in the wine & spirits industry
  • College experience and degree preferred but not required
  • Must be over 21 years old and a legal US citizen with a valid driver’s license
  • Must own and maintain a clean, safe, registered and insured vehicle for business purposes
  • Must be proficient in Microsoft Office, (Excel, Word, PowerPoint)
  • Ability to read and interpret data and to prepare routine reports and documents
  • High energy team player with strong social and relationship building skills
  • High level of integrity and social responsibility
  • Available to travel throughout SoCal and work some evenings and weekends
  • Available for occasional out of state travel for company meetings
  • Ability to occasionally lift and carry product cases and promotional materials
  • Detail oriented and ability to adhere to budget, deadlines and reporting needs

ForceBrands

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08-30-2023

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