Content management role, not a content creation role.
Ensures the day-to-day content operations of various national & retailer digital platforms. Provides analysis and interpretation of program performance and supports the creation of new content and custom page executions to support national and retailer initiatives.
Primary Responsibilities
- Maintains a focused portfolio of the following content based on specialty areas.
- Ensures timely and accurate launch of new content across Websites/platforms
- Serves as liaison between Retailer Website Providers, Company distribution, Product Management, Marketing Department peers, Advertising Agency, and Creative Services to ensure timely and accurate product descriptions, specifications, and imagery throughout the digital platforms.
- Establishes and implements procedures and workflows for the content implementation life cycle.
- Facilitates weekly communication meetings between internal stakeholders and agency external partners.
- Reports and analyzes on the performance of content and promotions at recurring and ad hoc intervals.
- Supports Web Operations Manager, Retailer Web Operations Manager, and Retail Digital Platform Specialist with ongoing projects and promotions.
- Participates in all website training and related meetings including various conferences, and regional/zone meetings.
- Provides official responses to retailers and vendor/partner requests received through the company’s email mailbox.
Required Skills
- Proficient in Microsoft Office Suite (Word and Excel).
- Proven analytical skills
- Excellent verbal and written communication skills and the ability to work with and influence others outside the team, department, and company (vendors and retailers).
- Excellent organizational and project management skills
- Experience with digital platforms/websites and knowledge of content creation lifecycle.
- Experience with Content Management Systems (CMS).
- Experience with website analytics tools.
- 4 Year College Degree
- 4+ years of relevant experience
Work Environment
Physical Demands: Ability to lift up to 25 lbs. Able to travel and set up for meetings.
Internal Work Environment: Prolonged sitting at desk and working on computer. Fast paced team with multiple priorities.
Travel Required: 10%
Robert Half
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