Licensing Director

It is an exciting time to join the full-service licensing agency Licensing Matters Global (“LMG”). LMG continues to add blue-chip brands to its portfolio of licensing partners. Currently, Harvard, Yale, Shure, KFC, P&G China, Fruit-tella, Peugeot, Chefclub, and others utilize LMG’s expertise to identify ways of leveraging their brand’s equity worldwide and deepening the connection with their consumers.

LMG is seeking a Licensing Director to lead our North American licensing programs with an emphasis on securing and managing licensing partnerships for our corporate brands. This Los Angeles-based (New York candidates will also be considered) role will also be responsible for leading our entertainment licensing efforts. The position will participate in developing and executing strategic licensing programs for new and existing clients. Responsibilities include researching product categories, pitching prospects, negotiating deal terms/term sheets, and financial reporting program results. The position will be responsible for managing day-to-day tasks required to meet and exceed the client’s goals and objectives. Prior licensing (ideally corporate and entertainment), sales, marketing, advertising, or brand strategy experience, along with a proven ability to create and sustain strong business relationships, is required.

ESSENTIAL JOB FUNCTIONS

• Manage assigned brands through executive-level relationships with our licensing partners as well as all internal partners and contribute to revenue and EBITDA growth.
• Assist with managing the licensing’s sales, marketing, and operations, including Licensee/Licensor acquisition.
• Support the development of business opportunities with licensors ranging from entertainment studios to corporate and digital brands.
• Engage in due diligence seeking new licensees and new product categories. Attend shows and markets as needed.
• Assist in developing and implementing operational policies and procedures.
• Collaborate on the development of licensing strategies. Build and maintain relationships with key retailers, distributors, manufacturers, promotion/advertising houses, as well as trade media.
• Create and implement comprehensive long/short-term business plans to meet and achieve monthly, quarterly, and annual sales and marketing targets.
• Work alongside Maxx Marketing counterparts to develop creative/sales pitches and jointly with the finance and legal (including anti-piracy) to mitigate unacceptable legal and credit risks related to the selection of licensees.
• Geographic responsibilities are not limited; however, as the Company grows, duties may be limited to North America.

QUALIFICATIONS AND REQUIREMENTS

• A high-powered sales/marketing-oriented individual with highly developed brand management skills and excellent leadership and managerial capabilities.
• Strong working knowledge of global licensing markets is required, with 7+ years of relevant experience.
• Hard goods experience and established contacts with licensees and retailers in DIY, consumer appliances, and audio equipment.
• Soft goods and food and beverage licensing program experience are essential.
• The candidate should be able to communicate well with people at all levels.
• The person should have excellent business sense and be a strategic thinker with hands-on attributes.
• They should possess a clear understanding of entertainment, sports, corporate & lifestyle properties as a marketing tool in the retail and promotions environment and their effective translation to tangible products and promotions.
• The ideal candidate will have an MBA degree with a background in business studies, marketing, or brand management.

COMPENSATION/BENEFITS

Comprehensive compensation package including competitive salary commensurate with experience, medical, dental & vision coverage, HSA/FSA, 401K with company match, company-paid basic life, paid time off, performance bonus, and other valuable benefits.

KEYWORDS

#licensing, #brandlicensing, #corporatelicensing, #entertainmentlicensing, #strategy, #research, #bizdev, #marcom

Licensing Matters Global