Southall is a premier destination bringing nature, produce and people together in a powerful and unique way. Southall is seeking an enthusiastic Sales Manager to join our opening team! The Sales Manager will primarily be responsible for the Leisure and Business Travel markets at Southall. Please note this role is not available for remote work, we are looking for stellar talent to join our team on property in Franklin, TN.
Responsibilities
· Implements all sales action plans related to the respective market (by segment and geographical locations) as outlined in the Marketing plan.
· Actively participates in achieving the departmental goals, which contribute to the Marketing budget.
· To solicit from the local corporate / MICE / leisure segments for rooms, food & beverage business, banquet business and all hotel business from sales activities.
· To write strategic sales action plans for the corporate / MICE / leisure segments.
· Closely monitors accounts revenue and business production for Corporate / FIT / Meetings/Events accounts.
· Maximizes up-selling opportunities whenever possible.
· Attends related work functions and promotional events (i.e. trade shows) and promotes sales (rooms, catering, and other facilities and services) for the hotel.
· Plans sales trips, under the direct approval of Director of Sales or Director of Marketing to major market areas, calling on accounts within the specific market areas. The Sales Manager reports to the Director of Sales on potential markets, which need coverage.
· Reviews direct competition and conducts regular research.
· Complete weekly sales calls report.
· To maintain an up-to-date record of all account corporate profiles.
· To project a professional image when representing The Resort
· Host corporate familiarization groups, resort tours, attend trade shows or sales trips, webinars and assist colleagues whenever deemed necessary.
· Maintains a high level of exposure for the resort in major market areas through direct sales, telephone, fax and written communications.
· Meet / exceed sales target set by the Director of Sales.
· Develop new accounts by mapping specific business and buying tendencies.
· Move throughout property to conduct site inspections.
· Maximize revenue by cross selling all Resort outlets and experiences, both orally and in written form to previous, current and potential clients.
· Handle account details so that all pertinent aspects of solicitation and closing are complete and documented. Coordinate various departments’ participation in servicing accounts.
· Travel locally and to key markets to conduct outside calls, promote the resort and review competition reader boards to develop leads.
· Prepare information for, meet with and entertain clients as deemed appropriate by potential business from that account.
· Represent resort at trade shows. Set up exhibits involving bending, stooping, lifting and reading overhead.
· Works to develop, build and maintain long-term, value-based customer relationships in order to achieve personal and team related revenue goals.
· Provides service to our customers in order to grow the accounts.
· Handle any duties as designated by the Director of Sales.
· Approximately 1 week of travel per month
Skills and Experience
· 1-3 years Sales Manager experience in a luxury/upscale hotel or resort environment preferred
· Luxury Consortia Experience (Virtuoso, FHR, Signature) preferred
· Hotel/Resort opening experience preferred
· Strong organizational skills a must
· Ability to effectively communicate with customers in a friendly and positive manner, in order to solicit business, meet client needs and resolve complaints.
· Ability to move throughout the resort to conduct site inspections.
· Ability to listen, speak and write English to ascertain and respond to client needs.
Education & Requirements
· Bachelor’s degree (B.A) preferred, or two years related experience and/or training; or equivalent combination of education and experience.
Southall Farm and Inn is committed to a diverse and inclusive workplace. Southall provides equal employment opportunities to applicants and employees and does not discriminate on the basis of age, race, color, ancestry, religion, sex, sexual orientation, gender identity or expression, transgender, national origin, status as a protected veteran, disability or any other classification protected by law. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs.
Southall – Farm and Inn
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