SENIOR MARKETING & COMMUNICATIONS MANAGER

Great People. Great Mission. Great Benefits.

Surround yourself with fun, energetic, and hard-working professionals who are dedicated to helping neurologists worldwide provide the best possible care for their patients. The AAN’s headquarters, built in 2012, is a beautiful, energy-efficient office in downtown Minneapolis’s vibrant Mill District, just steps from the light rail, major bus lines, great parking options, walking/biking paths, and countless dining and entertainment options.

POSITION SUMMARY:

The Senior Marketing and Communications Manager is responsible for developing and leading strategic marketing communication campaigns on assigned portfolio from strategic planning phase with internal stakeholders through creative execution to final analytics reporting. Manage development of key messages that align with the goals, target audience, and brand that result in high-quality materials developed on time and within budget. Work independently, cross-functionally with internal teams and foster relationships through a collaborative and service-oriented approach.

ESSENTIAL ACCOUNTABILITIES:

Marketing Communications

• Develops integrated marketing communications plans through research, planning, implementation and evaluation on assigned portfolio with a focus on achieving campaign objectives outlined by the project champion, key stakeholders, and in alignment with the AAN’s strategic plan
• Create digital or marketing strategies along with an understanding of the technologies and tactics needed for execution
• Develop marketing communication campaigns incorporating all appropriate channels, including, print and digital advertising, email, web, newsletters, social media, and publications
• Presents to AAN physician committees and subcommittees

Relationship Building

• Foster productive relationships with internal stakeholders to support their marketing needs in alignment with the AAN’s strategic plan and goals
• Collaborate with creative services, digital content, and project management teams in the management and execution of marketing strategies and tactics

Key Performance Indicators

• Responsible for ensuring Marketing Communication campaigns achieve business objectives outlined by the Board of Directors are achieved within budget and deadlines

Marketing Technology

• Understand and apply best practices of latest marketing techniques and technology

Analytics and Reporting

• Monitors, reviews, and reports results on assigned marketing campaigns
• Interpret and provide recommendations with objective to optimize current and future marketing tactics

This job description may not cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, activities, and responsibilities may change at any time with or without notice.

QUALIFICATIONS:

Education: Bachelor’s Degree in Communications, Marketing, Advertising, Public Relations or related area of study is required

Experience:

• Minimum of 5 years of experience in researching, planning, creating, implementing and analyzing integrated marketing communication campaigns is required
• Experience working in the health care industry or membership association is preferred

Equivalent combination of education and experience beyond the minimum requirement may be substituted for qualification requirements.

Additional Knowledge, Skills and Abilities:

• Knowledge of marketing principles; including digital marketing is required
• Strong organizational skills including planning, development, and implementation of marketing strategies is required
• Demonstrated experience in digital marketing (web, mobile, social, email, SEO/SEM, advertising) is required
• Excellent time management skills, ability to work independently with good decision-making skills and the ability to multi-task is required
• Demonstrated advanced oral and written communication skills are required
• Demonstrated ability to establish and maintain collaborative working relationship with all internal and external stakeholders from diverse background across all levels of the organization is required
• Experience presenting creative strategies and concepts to both internal and external stakeholders is required
• Proficiency in Microsoft Office is required
• Experience with web-based tools is desirable including Workfront (project management), Higher Logic (Informz email), and Google Analytics is preferred

ADDITIONAL POSITION INFORMATION:

FLSA Classification: Exempt

Travel Requirements: Occasional travel required – approximately 5%

Location: Minneapolis, MN and is identified as hybrid (required to work in the office with the ability to work remotely part of the week)

Schedule: Occasional evening and weekend required

Physical Requirements: Standard office setting, with ability to sit for long periods of time, occasional use of stairs; regular use of computer and office equipment, lifting up to 10 lbs. The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Great Benefits

If our great people, great mission, and great location weren’t enough, we offer great benefits that work as hard for you as you do for us.

• Twenty-two days of paid personal time off (PTO) in the first year
• Thirteen paid holidays per year in addition to PTO
• $250 one-time telework allowance
• Company contribution equal to 10.5 percent of salary to AAN employee 401K retirement savings account
• Medical insurance (Both Traditional PPO and HDHP with HSA contribution)
• Dental insurance (free employee coverage)
• Vision insurance
• Life and AD&D insurance—premiums covered 100 percent by the AAN
• Long-term disability insurance fully funded—covered 100 percent by the AAN
• Short-term disability insurance fully funded—covered 100 percent by the AAN
• ID theft protection
• Travel insurance
• Flexible spending plan
• Computer loan purchase plan
• Transportation subsidy
• Wellness offerings
• On-site workout facility

The American Academy of Neurology is an equal opportunity employer.

American Academy of Neurology

201 Chicago Avenue

Minneapolis, MN 55415

www.aan.com

American Academy of Neurology