Marketing Manager of Social Media & Brand Engagement

About South Moon Under:

Originating as a small surf shop in 1968, South Moon Under has evolved into a national fashion retailer. We are building a vibrant, diverse team of creative, friendly, skilled, and passionate people who want to work hard and win even harder. We value our employees, and we enable them to deliver their best work. If you want to work for a company where we drive for success every day, without compromising human connection, you’ve found your Team!

At South Moon Under, our mission is summed up in four words – love. create. drive. imagine. We love this team – We create and curate beautiful things – We drive to be our best and we inspire others to tap into their power – We imagine and execute on our visions every day. Our Team is filled with smart, skilled, dynamic, creative, and passionate employees who drive to be better every day. Our customers are our inspiration. We personally curate our products to make our customers look and feel good. When our customers walk into our stores, we aim to connect and spread the love.

Overview:

The Marketing Manager of Social Media & Brand Engagement will be responsible for omni-channel marketing applying creativity, strategy, and resourcefulness to South Moon Under’s B&M and E-commerce businesses.

This individual will lead the day-to-day development and management of SMU’s marketing activity for our social media and store’s channels, and partner closely with the Director of Marketing to ensure all marketing efforts are seamlessly integrated and executed.

It is the goal of this role to support the business through customer engagement across digital and physical storytelling and experiences.

Responsibilities:

· Develop and maintain day-to-day marketing calendars for Social Media and Stores, taking strategic input from seasonal marketing strategy, in-season product storytelling, promotions, campaigns, and events, as well as performance metrics for both channels

· Create and manage content for social media channels, including but not limited to:

o Create: Taking store photos and videos, writing captions, building IG Stories, IG Reels, and Tiktoks, etc. using Canva, Capcut, and native platform editing tools

o Manage: Submitting briefs to graphic design, managing store content creators, managing influencer content, searching for UGC, pulling from vendor images/lifestyle images/ e-commerce images

o Plan and schedule social media cadence across multiple platforms, with a strategic focus on Instagram, Facebook, TikTok, and Pinterest using service like Hootsuite and native planning tools.

· Responsible for community management on a daily basis — answering DMs, responding to comments & tags, reaching out to customers and potential customers to build relationships, etc.

· Manage and grow influencer marketing program to expand brand reach and relevancy among potential customers. Look for creative ways to engage consumers through fresh, entertaining content streams.

· Assist with the planning, execution, communication and reporting for in-store events, in partnership with the Director of Marketing, store leaders and mall marketing teams.

· Own store collateral planning and execution including signage, promo needs, and store directives for event support.

· Own relationships with store leaders, mall marketing teams, and outside vendors to ensure maximum participation in all relevant on-site events & promotions.

· Collaborate with Mall Marketing to ensure marketing messages and content are being cross promoted via mall websites, emails, social etc.

· Assist Director of Marketing in the creation of seasonal marketing plans and assist with the development of new opportunities to grow the business.

· Update and manage budgets for store and social marketing initiatives with reporting on a weekly and monthly basis.

Qualifications and Requirements:

Education:

Bachelor’s Degree in Communications, Marketing, English or Journalism or similar field preferred

Experience:

2 – 4 years’ experience, preferably within a retail or fashion-related company

Skills:

· Self-starter, able to meet and set own deadlines and keep manager appraised as required.

· Collaborative, team player with an entrepreneurial spirit

· Personal influencer and content creator experience preferred with ability to be in front of camera as a face for the brand (preferred, but not required) but not required for the position.

· Excellent time management and organizational skills

· Proficient use of Microsoft Office

· Knowledge of Social Media strategy and content creation, with a familiarity with social editing and planning tools

· Excellent verbal and written communication

Benefits:

· Hybrid work schedule

· Fun company culture with employee events

· Medical, dental, and vision benefits

· 401k Retirement plan

· Short- term and long-term disability insurance

· Paid holidays and paid time off

· Paid maternity and paternity leave

· Employee store discount

Working Conditions:

· Dynamic, professional, service and results oriented environment.

· Flexible hours and 24/7 approach to social media engagement, requires channel management on weekends.

South Moon Under