Digital Marketing and Operations Director

Digital Marketing and Operations Director

CONA Services is transforming the way it is supporting The Coca-Cola System through not only making IT Solutions happen for North American Coca-Cola Bottlers, but also through its new Digital Office that will establish new services including marketing execution, campaign management, digital analytics and insights as well as operational support services, expanding on its trusted strategic partnership with the Coca-Cola North American Bottlers. Our mission is to provide superior business process advantage, IT services and Digital Marketing and Operations support to our members at the right costs to ultimately support those who are selling Coca-Cola products and the extended portfolio everyday – “By the bottlers for the bottlers.” We’re looking for individuals who are passionate about building customer value, delivering results, and are excellent communicators.

The Job:

The Digital Marketing and Operations Director will be responsible for standing up and establishing a new Center of Excellence for Digital Marketing and Operations that will own developing strategy, building a team, and implementing all digital marketing operations for CONA. The successful candidate will develop and implement strategies to increase online engagement, drive traffic, and generate leads. The Director will work closely with the national marketing team at the Coca-Cola Company as well as the Bottlers to ensure that digital marketing efforts align with overall business objectives.

Job Responsibilities:

• Own and lead the Center of Excellence team, developing a strategi team to support transformational change and become an innovative accelerator for the organization and bottlers
• Build strategic relationships both inside and outside of CONA, branding the COE as a dedicated partner in bottler’s success
• Develop the overarching strategy and work team members and bottler representatives to identify and prioritize appropriate plans within platform
• Develop structure for shared learnings across the Bottler ecosystem, as well as with CONA
• Lead the team responsible for managing all digital marketing channels including SEO, PPC, social media, email, and content marketing
• Partner with data and insights team on digital marketing performance, adjusting strategies as needed
• Work closely with the Digital Product Director on website and app development, ensuring they are optimized for user experience and search engine rankings
• Build up a shared services organization to provide marketing execution, local campaign assistance and storefront management for bottlers where requested
• Manage the creation and distribution of various digital marketing content, including blog posts, videos, and social media content
• Ensure compliance with legal and regulatory requirements related to digital marketing.
• Manage a team of digital marketing professionals, providing leadership, guidance, and support

Roles within the team:

• Customer Experience Manager
• Communications Manager
• Graphic Designer
• Campaign and Content Manager
• Digital Asset Manager
• Capability Lead

Requirements:

• Bachelor’s degree in marketing, business administration, or related field.
• Minimum of 7 years of experience in digital marketing
• Experience working with and presenting to Executive Leadership teams
• Experience in hub and spoke marketing model preferred
• Success in driving customer experience
• Strong knowledge of SEO, PPC, social media, email, and content marketing.
• Ability to analyze data and provide insights on digital marketing performance.
• Experience managing teams and working with internal and external partners.
• Excellent communication and leadership skills.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Experience working in a fast-paced, dynamic environment
• Experience supporting both B2B and B2C channels

What We Are Looking For:

• Creates Customer Value: Prioritizes and identifies opportunities that can deliver the greatest value for both internal and external customers
• Delivers Results: Demonstrates drive to do things better and seek new and innovate ideas that drive performance, efficiency, and effectiveness
• Knows & Grows Business: Understands the business environment and uses the right strategies to drive results while considering the impact on longer-term strategic goals
• Drives Change: Understands that obtaining the best ideas and results may mean adopting change from inside and outside the organization
• Communicates Effectively: Demonstrates the ability to communicate clearly across a spectrum of internal and external stakeholders
• Strategy & Leadership: Has vision and experience, that can lead by example and develop strategies that are achievable for business growth

Our people are our most valuable asset

The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation and company’s achievement as well. We are smart alone but together we are genius. We embrace and encourage our employees’ differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our employees unique.

CONA Services