Digital Marketing and Operations Director
CONA Services is transforming the way it is supporting The Coca-Cola System through not only making IT Solutions happen for North American Coca-Cola Bottlers, but also through its new Digital Office that will establish new services including marketing execution, campaign management, digital analytics and insights as well as operational support services, expanding on its trusted strategic partnership with the Coca-Cola North American Bottlers. Our mission is to provide superior business process advantage, IT services and Digital Marketing and Operations support to our members at the right costs to ultimately support those who are selling Coca-Cola products and the extended portfolio everyday – “By the bottlers for the bottlers.” We’re looking for individuals who are passionate about building customer value, delivering results, and are excellent communicators.
The Job:
The Digital Marketing and Operations Director will be responsible for standing up and establishing a new Center of Excellence for Digital Marketing and Operations that will own developing strategy, building a team, and implementing all digital marketing operations for CONA. The successful candidate will develop and implement strategies to increase online engagement, drive traffic, and generate leads. The Director will work closely with the national marketing team at the Coca-Cola Company as well as the Bottlers to ensure that digital marketing efforts align with overall business objectives.
Job Responsibilities:
- Own and lead the Center of Excellence team, developing a strategi team to support transformational change and become an innovative accelerator for the organization and bottlers
- Build strategic relationships both inside and outside of CONA, branding the COE as a dedicated partner in bottler’s success
- Develop the overarching strategy and work team members and bottler representatives to identify and prioritize appropriate plans within platform
- Develop structure for shared learnings across the Bottler ecosystem, as well as with CONA
- Lead the team responsible for managing all digital marketing channels including SEO, PPC, social media, email, and content marketing
- Partner with data and insights team on digital marketing performance, adjusting strategies as needed
- Work closely with the Digital Product Director on website and app development, ensuring they are optimized for user experience and search engine rankings
- Build up a shared services organization to provide marketing execution, local campaign assistance and storefront management for bottlers where requested
- Manage the creation and distribution of various digital marketing content, including blog posts, videos, and social media content
- Ensure compliance with legal and regulatory requirements related to digital marketing.
- Manage a team of digital marketing professionals, providing leadership, guidance, and support
Roles within the team:
- Customer Experience Manager
- Communications Manager
- Graphic Designer
- Campaign and Content Manager
- Digital Asset Manager
- Capability Lead
Requirements:
- Bachelor’s degree in marketing, business administration, or related field.
- Minimum of 7 years of experience in digital marketing
- Experience working with and presenting to Executive Leadership teams
- Experience in hub and spoke marketing model preferred
- Success in driving customer experience
- Strong knowledge of SEO, PPC, social media, email, and content marketing.
- Ability to analyze data and provide insights on digital marketing performance.
- Experience managing teams and working with internal and external partners.
- Excellent communication and leadership skills.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Experience working in a fast-paced, dynamic environment
- Experience supporting both B2B and B2C channels
What We Are Looking For:
- Creates Customer Value: Prioritizes and identifies opportunities that can deliver the greatest value for both internal and external customers
- Delivers Results: Demonstrates drive to do things better and seek new and innovate ideas that drive performance, efficiency, and effectiveness
- Knows & Grows Business: Understands the business environment and uses the right strategies to drive results while considering the impact on longer-term strategic goals
- Drives Change: Understands that obtaining the best ideas and results may mean adopting change from inside and outside the organization
- Communicates Effectively: Demonstrates the ability to communicate clearly across a spectrum of internal and external stakeholders
- Strategy & Leadership: Has vision and experience, that can lead by example and develop strategies that are achievable for business growth
Our people are our most valuable asset
The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation and company’s achievement as well. We are smart alone but together we are genius. We embrace and encourage our employees’ differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our employees unique.
CONA Services
Related jobs:
Creative Production Crew Casting Call for Art Project – New York City
Job Description
An upcoming creative art project in New York City is seeking experienced local production crew members to join a professional photography and visual arts production. The team is looking for talented individuals with backgrounds in photography assistance, casting, production support, hair and makeup, and on-camera talent. Priority positions include experienced photo assistants and casting directors. This is an exciting opportunity for creative professionals to collaborate on an artistic production and contribute their skills to a unique visual project.
Job Responsibilities
- Collaborate with the creative team to support the successful execution of an upcoming art project.
- Photo Assistants: Assist with photography equipment, lighting setups, studio preparation, and on-set technical support.
- Casting Agents / Casting Directors: Help identify, coordinate, and manage suitable talent for the production.
- Runners / Production Assistants: Support daily production operations, equipment coordination, and general on-set tasks.
- Hair and Makeup Artists: Provide professional hair styling and makeup services for participating talent.
- Models / Talent: Participate in creative photography sessions and follow artistic direction.
- Maintain professionalism, teamwork, and effective communication throughout production.
Requirements
- Seeking local production crew members based in New York City.
- Open positions include:
- Experienced Photo Assistants – Priority hiring.
- Casting Agents / Casting Directors – Priority hiring.
- Runners / Production Assistants.
- Hair and Makeup Artists.
- Models / Talent.
- Relevant experience in photography, casting, production, beauty, or creative arts is preferred.
- Strong communication and collaboration skills.
- Ability to work efficiently in a professional creative production environment.
- Comfortable following artistic direction and adapting to production needs.
- Must be available to work locally in New York City.
Compensation
- Compensation details have not been provided.
Job Title
Skycam Utility – Michigan @ Minnesota – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Skycam Utility for Michigan @ Minnesota at Huntington Bank Stadium in Minneapolis, Minnesota (10/1/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
- Unload and load medium-to-heavy broadcast cases off the trucks
Requirements
- Assist in set-up (unloading the truck, carrying equipment) and strike
- Not afraid of heights; may need to climb or walk catwalks
- Able to lift up to 40 lbs
Compensation
- Pay rate not listed
Job Title
Skycam Utility – Miami @ Clemson – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Skycam Utility for Miami @ Clemson at Memorial Stadium in Clemson, South Carolina (10/1/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
- Unload and load medium-to-heavy broadcast cases off the trucks
Requirements
- Assist in set-up (unloading the truck, carrying equipment) and strike
- Not afraid of heights; may need to climb or walk catwalks
- Able to lift up to 40 lbs
Compensation
- Pay rate not listed
Job Title
Runner II – Miami @ Clemson – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Runner II for Miami @ Clemson at Clemson University in Clemson, South Carolina (10/1/26-10/3/26),for the ACC Huddle broadcast on ESPN. Runner II crew assist Operations and Production on site for remote broadcasts: run errands, distribute information, coordinate announcer arrivals and departures, and handle other show tasks as directed. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Operations and Production on site for remote broadcasts
- Run errands, distribute information, and coordinate announcer arrivals and departures
- Handle other show tasks as directed by the operations team
Requirements
- Live within 100 miles of the venue
- 21 or older with legal U.S. work status
- Valid driver license
- Minimum 8 shows as a regional-level runner in live remote productions
- Reliable communication by cell, text, and email
- Check in and out each day with the operations team
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Utility II – Miami @ Clemson – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Utility II for Miami @ Clemson at Clemson University in Clemson, South Carolina (10/1/26-10/3/26),for the ACC Huddle broadcast on ESPN. Utility II crew assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts: unload and load medium-to-heavy cases, lay out and pick up broadcast cabling, pull and coil cable for camera operators, and carry camera batteries. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts
- Unload and load medium-to-heavy broadcast cases
- Lay out and pick up broadcast cabling; pull and coil cable for camera operators
- Carry camera batteries
Requirements
- Live within 100 miles of the venue
- 18 or older with legal U.S. work status
- Minimum 7 shows as a regional-level utility in live remote productions
- Operational familiarity with TV equipment (cameras, cables, monitors)
- Skilled at over/under cable wrapping and tidy coils
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Skycam Utility – BYU @ TCU – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Skycam Utility for BYU @ TCU at Amon G. Carter Stadium in Fort Worth, Texas (10/1/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
- Unload and load medium-to-heavy broadcast cases off the trucks
Requirements
- Assist in set-up (unloading the truck, carrying equipment) and strike
- Not afraid of heights; may need to climb or walk catwalks
- Able to lift up to 40 lbs
Compensation
- Pay rate not listed
Runner – Philadelphia @ Chicago – 9/28/26
Job Description
MING Entertainment is hiring a Runner for Philadelphia @ Chicago at Soldier Field in Chicago, Illinois (9/28/26),for the Monday Night Football broadcast on ABC. Runner crew assist Operations and Production on site for remote broadcasts: run errands, distribute information, coordinate announcer arrivals and departures, and handle other show tasks as directed. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Operations and Production on site for remote broadcasts
- Run errands, distribute information, and coordinate announcer arrivals and departures
- Handle other show tasks as directed by the operations team
Requirements
- Live within 100 miles of the venue
- 21 or older with legal U.S. work status
- Valid driver license
- Previous runner or PA experience
- Reliable communication by cell, text, and email
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Utility III – Alabama @ Mississippi St – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Utility III for Alabama @ Mississippi St at The Junction in Starkville, Mississippi (10/1/26-10/3/26),for the SEC Nation broadcast on ESPN. Utility III crew assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts: unload and load medium-to-heavy cases, lay out and pick up broadcast cabling, pull and coil cable for camera operators, and carry camera batteries. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts
- Unload and load medium-to-heavy broadcast cases
- Lay out and pick up broadcast cabling; pull and coil cable for camera operators
- Carry camera batteries; may assist scenic or lighting and work overhead
Requirements
- Live within 100 miles of the venue
- 18 or older with legal U.S. work status
- Minimum 10 shows as a regional-level utility in live remote productions
- Operational familiarity with TV equipment (cameras, cables, monitors)
- Skilled at over/under cable wrapping and tidy coils
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Runner III – Alabama @ Mississippi St – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Runner III for Alabama @ Mississippi St at The Junction in Starkville, Mississippi (10/1/26-10/3/26),for the SEC Nation broadcast on ESPN. Runner III crew assist Operations and Production on site for remote broadcasts: run errands, distribute information, coordinate announcer arrivals and departures, and handle other show tasks as directed. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Operations and Production on site for remote broadcasts
- Run errands, distribute information, and coordinate announcer arrivals and departures
- Handle other show tasks as directed by the operations team
Requirements
- Live within 100 miles of the venue
- 21 or older with legal U.S. work status
- Valid driver license
- Minimum 10 shows as a regional-level runner in live remote productions
- Reliable communication by cell, text, and email
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Utility III – Philadelphia @ New Jersey – 9/30/26
Job Description
MING Entertainment is hiring a Utility III for Philadelphia @ New Jersey at Prudential Center in Newark, New Jersey (9/30/26),for the NHL hockey broadcast on ESPN. Utility III crew assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts: unload and load medium-to-heavy cases, lay out and pick up broadcast cabling, pull and coil cable for camera operators, and carry camera batteries. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts
- Unload and load medium-to-heavy broadcast cases
- Lay out and pick up broadcast cabling; pull and coil cable for camera operators
- Carry camera batteries; may assist scenic or lighting and work overhead
Requirements
- Live within 100 miles of the venue
- 18 or older with legal U.S. work status
- Minimum 10 shows as a regional-level utility in live remote productions
- Operational familiarity with TV equipment (cameras, cables, monitors)
- Skilled at over/under cable wrapping and tidy coils
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Skycam Utility – Notre Dame @ North Carolina – 9/30/26-10/3/26
Job Description
MING Entertainment is hiring a Skycam Utility for Notre Dame @ North Carolina at Kenan Memorial Stadium in Chapel Hill, North Carolina (9/30/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
- Unload and load medium-to-heavy broadcast cases off the trucks
Requirements
- Assist in set-up (unloading the truck, carrying equipment) and strike
- Not afraid of heights; may need to climb or walk catwalks
- Able to lift up to 40 lbs
Compensation
- Pay rate not listed
Job Title
Skycam Utility – Florida @ Missouri – 9/30/26-10/3/26
Job Description
MING Entertainment is hiring a Skycam Utility for Florida @ Missouri at Faurot Field at Memorial Stadium in Columbia, Missouri (9/30/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
- Unload and load medium-to-heavy broadcast cases off the trucks
Requirements
- Assist in set-up (unloading the truck, carrying equipment) and strike
- Not afraid of heights; may need to climb or walk catwalks
- Able to lift up to 40 lbs
Compensation
- Pay rate not listed
