Marketing & Communications Manager
EANE serves the human resource needs of over 1,000 companies in New England with employees all over the country. We are a dynamic team dedicated to agility, flexibility and success, and we are invested in our employee’s professional development. We love our staff and so do our members!
If you’re a creative, detail-oriented, strategy-minded, agile marketing pro – Have we got an opportunity for YOU! As the Marketing & Communications Manager at Employers Association of the NorthEast (EANE), you’ll be responsible for the successful development and implementation of EANE’s marketing strategy by designing and delivering effective marketing policies, programs, campaigns and materials to help us drive member engagement and create new revenue opportunities across multiple lines of business. Creativity and close collaboration with internal channel experts is essential in order to implement marketing tactics, analyze performance, and identify actions needed to meet objectives.
Here are just a few of the key components of the role:
· Develop, implement, and manage all marketing campaigns including design, distribution and tracking to generate event and program registrations, use of HR Business solutions and new member acquisition.
· Develop a wide range of different marketing materials (mailings, brochures, e-mails, information for the website and social media channels) to support the marketing strategy as well as EANE’s financial, membership and utilization goals.
· Update, maintain and ensure consistency with EANE’s brand identity standards and ensure ongoing brand awareness and consistency in all creative materials. This includes educating EANE’s team on brand identity standards and monitoring adherence to those standards.
· Manage and curate all content for EANE’s website and other social media platforms utilizing other staff or external resources as needed. This includes adding new service lines, conference events, etc.
· Develop, maintain, and report on metrics designed to determine the effectiveness of our marketing efforts and strategy, utilization of Members Only resources on our website and overall member engagement.
· Collaborate with internal team on ongoing basis to understand specific marketing needs
· Maintain effective internal communications to ensure that all employees are kept informed of marketing objectives, plans and efforts.
· Maintain inventory of photo work, artwork, testimonials, etc.
· Oversee vendors to ensure quality, accurate, timely and cost-effective production of materials.
· Assist L&D Director with the collection of presentation and presenter details for special events and secure promotional content from presenters as warranted.
· Coordinate all media coverage to expand EANE’s presence in regional print and digital communications
· Maintain knowledge of trends and developments in our market and in marketing strategies, tools and techniques.
Our ideal candidate will be excited to wear many hats across several internal teams to contribute to the business in any way possible! We are in the process of executing our strategic goals for the year – It’s a great time to join our team!
Candidates that apply with the following qualifications will be contacted:
· Bachelor’s degree in Business, Marketing, Communications or relevant work experience with the responsibilities listed above.
· Previous experience creating multi-tiered email and print marketing campaigns for a professional services organization or association.
· Team-oriented nature, with ability to handle multiple projects simultaneously.
· Demonstrated knowledge in effective use of social media as a marketing tool.
Excellent computer skills including experience with all Microsoft products (Word, Excel, PowerPoint), Adobe and InDesign. Familiarity with blast e-mail platforms, WordPress and other marketing software is required. To learn more about EANE, you can visit our website at www.eane.org.
EANE offers a comprehensive compensation and benefits package including, health insurance with a fully paid premium, 10 paid holidays annually, a generous PTO package and a flexible work environment.
An Equal Opportunity Employer
Send resume to: Inga Hotaling – Senior Recruiter- ihotaling@eane.org
413-789-6400 ext. 3015
Employers Association of the NorthEast
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