We are looking for a driven and dynamic B2B Marketing Coordinator to support marketing, business development and communications initiatives for an ambitious, cohesive team. This individual will be vital for implementing our efforts to drive market awareness through our demand generation strategy, leveraging thought-leading content to attract new B2B client leads, nurture prospects and customers, and ultimately expand our customer base. This is an on-site position at OGI’s headquarters in the Cobb Galleria area of Atlanta, GA (close enough to walk to a Braves game).
What makes a successful Marketing Coordinator? Check out the top traits we are looking for and see if you have the right mix.
- Results-Driven
- Self-Starter
- Entrepreneurial
- Goal-Oriented
- Creative
- Collaborator
- Adaptable
- Confident
What you’ll be doing | The Role
- Content planning and management: Manage a robust content/editorial calendar that attracts a qualified audience of B2B prospects (including writing blog posts, white papers, ebooks, case studies, infographics, etc.). Source and coordinate content ideas and input from internal SME’s to meet campaign objectives.
- Marketing automation: Serve as our resident HubSpot expert, managing blogs, landing pages, email templates, drip campaigns, calls to action, and workflows to drive engagement with our core buyer personas and generate marketing qualified leads for our sales team. Leverage and serve as point person for HubSpot customer success and support.
- Marketing measurement: Continuously measure and report on blog, campaign, and lead generation efforts in HubSpot and other web performance using Google Analytics.
- Team coordination: Collaborate with internal marketing, sales, and executive team members, as well as outside agency partners and writer(s).
- Outbound campaigns: Support our business development team as appropriate in targeted outreach via email or direct mail; Generation of targeted lists of prospects.
- Other initiatives: Support successful presence and outcomes from the events we participate in; Help manage messaging, corporate website, and PR activities.
What you bring | Qualifications
- Bachelor’s degree in Marketing, Business, Communications, English or Journalism preferred
- Minimum of 2 years of marketing experience
- Experience with HubSpot or similar marketing automation/CRM tools preferred
- Proficiency in MS Office (including Word, Excel and PowerPoint)
- Excellent organizational skills with ability to handle multiple tasks across teams and initiatives
- Outstanding written, interpersonal, and verbal skills
- Strong copy editing and proofreading skills
- Attention to detail in comprehensive projects
- Proactive attitude and resolve for continual learning
- Tenacity to get the job done no matter what issues arise
- Bonus points for HubSpot Certifications: Hubspot Inbound Marketing, Marketing Software, and Content Marketing Certifications.
What’s in it for you | Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Disability insurance
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
ABOUT THE OWENS GROUP
The Owens Group International (OGI) is an Atlanta-based, private, family-owned holding company consisting of four businesses. We are experts in automation and workflow management of all things lost or unclaimed, serving the travel, hospitality and entertainment industries:
- NetTracer software as a service business
- BagCentral and Lost & Found Central, two technology-enabled service businesses
- Unclaimed Baggage, a re-commerce retail solution that gives a second life to left-over items
OUR MISSION
Our Mission is to: “Redeem the lost, unclaimed, and rejected for the glory of God.”
The values of our family of companies are rooted in a distinctly Judeo-Christian worldview. We aren’t perfect and don’t always get it right, but we truly do seek to honor God in all we do.
FUN FACTS
- In business for over 50 years
- Highly entrepreneurial culture, constantly changing and improving for growth
- Focused on making an impact for 100 years, not a quick exit
- Give millions of left-behind items every year to people in need around the world through Reclaimed for Good, our non-profit foundation
- Partners of our world-class technology and managed services include many of the world’s largest airlines and national casinos
- Our rural North Alabama retail store, Unclaimed Baggage, attracts a million visitors a year from all 50 states and over 40 foreign countries, and on-line shoppers every minute of every day
- Unclaimed Baggage consistently garners major media attention (think everything from Good Morning America to Buzzfeed)
- Hard work and character matter! Team members who exemplify our values like integrity, humility, service and excellence would be candidates for the monthly kick-butt award!
Reunitus
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