Background
Location: Remote; or Chicago HQ
Type: Full-time, permanent position
Division: Sports Properties
Reports to: Director of Sales & Marketing, Sports Properties
Overview
Intersport, a leader in sports, entertainment, and lifestyle marketing and media for more than three decades, provides expertise in the areas of:
- Agency Services: sponsorship consulting, experiential marketing, hospitality, content, digital, and social media marketing
- Assets – owned-and-operated media properties and live sports and lifestyle properties
Intersport is seeking to add an organized and driven Marketing Manager to its Sports Properties team. The portfolio of Sports Properties consists of owned and operated properties including the Fort Myers Tip-Off, CBS Sports Classic, College Slam Dunk & 3-Point Championships, and other continuously developing events – primarily in the college basketball space.
The Marketing Manager is a full-time, permanent position. This team member will be responsible for developing and executing strategic marketing and advertising campaigns with the primary focus on driving awareness and ticket sales revenue for Intersport’s college basketball events.
Marketing efforts will be wide ranging and will include overseeing paid advertising and earned media initiatives. This person will be the primary liaison to the marketing contacts from our participating teams and host venues, as well as our paid advertising partners. Graphic design skills are required for this position, as this person will be asked to create promotional assets at a high level. An interest in and knowledge of college basketball is preferred. Experience with game presentation is also a plus.
Responsibilities
Develop and Manage Event Marketing Plans
- Help Intersport’s college basketball events meet revenue goals by creating and managing marketing plans to drive awareness and interest in these events, with the goal of driving sales of tickets, fan travel packages, premium experiences, and hospitality
- Oversee both paid and earned marketing efforts across a wide variety of traditional and social/digital platforms
- Liaison with a variety of marketing partners including advertising partners, participating school marketing departments, venue marketing teams, and other promotional partners
- Set marketing plan budgets, track expenses, and manage invoices from marketing partners
Run Paid Ad Campaigns to Promote Event Awareness & Ticket Sales
- Work with event directors to determine appropriate paid advertising budgets and decide the proper mix of advertising mediums to spend with
- Coordinate with multiple advertising partners to plan and execute the paid ad campaign, including third party social & digital ad companies, local TV and sports radio stations, etc.
- Traffic advertising assets to ad partners and ensure proper specs and ad requirements are met
- Develop and maintain ROI tracking methods to optimize advertising mix
- Research and connect with key ad partners in new cities as Intersport events move frequently
Find Creative Solutions to Generate Fan Interest in Events
- Develop and manage promotional plans beyond the paid ad campaigns
- Concepts may include ticket trade deals, enter-to-win contests, email marketing campaigns, in-game promotions and activations at participating schools, youth sports partnerships, and more
- Build strong relationships with participating schools, host venues, local organizing committees, and other partners to maximize the unpaid promotional opportunities available to Intersport
Assist with Graphic Design of Promotional Assets
- Candidates must be experienced with graphic design and possess intermediate to advanced skills using the Adobe creative suite of products (Photoshop, Illustrator, InDesign)
- Support Intersport’s graphic design team by creating some promotional assets independently – either from scratch or using editable templates or previous creative
- Design and create marketing assets such as digital banner ads, social graphics, print flyers, eblasts, promotional collateral, and website graphics
Qualifications:
- A minimum of five (5) years’ experience managing marketing and promotional campaigns
- Intermediate or advanced skills using the Adobe creative suite of products (i.e., Photoshop)
- Experience promoting live events, with sporting event experience a plus
- Experience managing paid advertising campaigns
- A knowledge of social media and digital marketing efforts, including paid and earned
- Comfortable interacting with new marketing partners and an ability to quickly build successful business relationships
- Ability to travel to live events and promotional appearances multiple times per year
- Exemplary verbal and written communication skills across a variety of audiences
- Self-motivated and high-energy
- Detail and process orientated
- Ability to produce high quality work at a fast pace
- Flexibility to work both independently and as part of a team
- A true love of sports and live events
Intersport is an Equal Opportunity Employer.
Intersport
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