Title: Gaming Brand Manager
Location: Irvine, CA (Hybrid/ Possible Remote)
Type: 6.5 month contract
Pay: $43-$57/hr DOE
The right candidate will be highly collaborative, passionate, and have a track record for building impactful marketing campaigns grounded by data and insights. They will partner cross functionally with internal teams creating plans, coms and initiatives that both bring in new audiences.
Responsibilities:
- Work with publishing leaders across regions to coordinate, develop, measure and improve global marketing strategies and tactics
- Work closely with Product Management and Live Ops partners to inform business decisions, and bring new business opportunities to market, and manage publishing team finances
- Coordinate with Community, Public Relations, Consumer Marketing and other discipline leads to ensure our programs comprehensive and impactful
- Work in partnership with the Director and Consumer Marketing leads to identify regional needs and help inform and inspire creative development of core marketing assets
- Analyze performance data to help identify challenges and opportunities for Publishing and marketing overall
- Coach and develop team members, share marketing best practices across franchises and marketing adjacent groups, and facilitate knowledge sharing abroad
- Manage partner marketing initiatives which includes 1st party partner promotions/featuring, co-marketing deals and more
Requirements:
- 3+ years of relevant brand/product marketing experience
- Experience working with international marketing teams, evaluating, evolving and facilitating great regional execution
- Ability to work closely with development to build effective marketing initiatives
- Ability to coordinate with Community, Public Relations and Consumer/Digital Marketing leads to build integrated marketing campaigns
- Strong presentation skills and the ability to sell-in and champion initiatives in a highly matrixed environment
Nelson Connects
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