Marketing Director

Roomie is on the lookout for a motivated Marketing Manager to join our rapidly growing Team. In this role, you’ll own the strategy, marketing roadmap, and business outcomes to help users plan, shop, and furnish their dorm or apartment through our Roomie platform. Each of our customers is as unique as their space, so it will be your job to lead our strategic thinking on promoting our e-commerce business through creative campaigns – on-the-ground and digitally to get the word out.

You’ll work closely with the CEO and the rest of the leadership team to develop new methods of marketing the product. From owning social accounts to analyzing email performance, you will touch all aspects of Roomie’s marketing. Our ideal candidate is ready to set high-level strategy and get their hands dirty in its execution. Cross-functional collaboration skills are key, as we often partner with designers, engineers, and senior stakeholders across our engineering, design, and business teams. Sound right up your alley? Keep reading!

What you’ll do:  You’ll play a pivotal role in advancing the Roomie platform and defining the marketing plan!

Key Responsibilities:

• Design and execute marketing campaigns 
• Have complete control over the company’s social media accounts – work with the UI/UX team and co-founders to determine what posts to publish.
• Stay active with people across all the social media platforms that interact with/follow Roomie.
• Closely communicate with the co-founders to ensure that the designs, posts, strategies, and content meet the standards.
• Participate in weekly review and planning meetings and contribute to the development process too.
• Take part in user testing and evaluation as part of an iterative design process.

Who you are:  You’ve been autonomously managing marketing programs for at least 3+ years and have experience building programs or experiences targeting college students / Gen Z

• You enjoy autonomy and can navigate ambiguity
• Outside-of-the-box, creative thinker who likes problem-solving and adapting to a fast-paced startup environment
• You have experience running A/B tests; you use data from the best possible sources needed to explain your experiments’ results and implement any next steps drawn from your conclusions.
• You’re collaborative and pride yourself on your strong, effective communication skills
• You react quickly to information, and have strong intuition that plays into your decision making. You own your decisions.

Roomie