Marketing Manager

Transact is the leader in innovative payment, mobile credential, and commerce solutions for a connected campus. Our mission is to create compelling technology that uniquely simplifies campus operations and makes a meaningful difference in students’ lives. With a highly configurable, mobile-centric campus technology ecosystem, we partner with over 1,750 higher education institutions to simplify the student experience across the full spectrum of student life.

To learn more about our products, please visit our website located here:

transactcampus.com

We are currently searching for qualified candidates for Marketing Manager. Please see the details for the position below.

Title: Marketing Manager

Location: Remote

Transact is seeking an experienced Marketing Manager who is highly client-focused, creative, action oriented, results driven and ready to develop and execute marketing strategies that drive revenue growth and retention within our existing client base. This role will support and deliver marketing initiatives through a combination of B2B & B2C marketing strategies, outreach communication, self-service tools, webinars, and more. You will collaborate with our campuses to create dynamic marketing campaigns to drive adoption of our services and ongoing usage of Transact products including Integrated Payments, Campus ID and Campus Commerce. Our goal is to be seen as the subject matter expert in student marketing and as a value-added resource for our schools. The Marketing Manager will also be responsible for measuring and reporting on the effectiveness of client marketing initiatives and using data to continually improve results and efficiencies.

Key Responsibilities:

• Build and execute marketing campaigns and best practice strategies that support the client lifecycle and are aligned to business goals.
• Develop and execute student-facing, multi-channel marketing materials and campaigns that drive adoption and product enrollments including digital assets, collateral, direct mail, web content, email marketing, social media, and more
• Partner closely with global services and product to successfully launch our solutions at schools
• Collaborate cross-functionally with the Digital Marketing team to test, evaluate, and execute digital tactics as appropriate.
• Collaborate with internal creative resources (copywriter, designers) effectively on the development of creative pieces.
• Measure and report on the effectiveness of marketing initiatives. Use these findings to pivot, improve, or test additional variables/channels/strategy to improve our efforts.
• Provide oversight to budget and resources effectively to ensure that client marketing initiatives are completed on time and within budget.
• Provides regular updates to Director on project/account status.
• Stay up to date on industry trends and best practices in client & student engagement marketing and apply this knowledge to continuously improve our marketing efforts.
• Lead and actively participate in meetings internally and externally always demonstrating strong and clear communication skills in-person and virtually.

Must Have Experience:

• Bachelor’s degree in marketing, communications, or related field.
• 3-5+ years of marketing experience touching different disciplines including digital marketing, email marketing, direct mail, general marketing, or other applicable experience.
• Experience in the technology industry, higher education, payments, fintech and/or B2B2C marketing a plus
• Possess strong people skills including both effective verbal and written communications skills.
• Comfortable working collaboratively, cross-functionally, and directly with clients.
• Extensive knowledge of marketing functions and department processes.
• Excellent organizational and time management skills with a strong attention to detail.
• Proficiency with Microsoft Office Suite, ideally with experience in HubSpot, Monday, and other similar marketing automation tools, and possess a high aptitude to learn new technology platforms quickly.
• Initiative-taker with the ability to work independently and manage multiple projects in a fast-paced, dynamic environment. Someone who does not just ‘check the box’ but looks for opportunities to improve and innovate.
• Team player attitude with a passion for helping our institutions positively impact student success

Salary upon request

If you have questions or need assistance, please contact us at [email protected].

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities at any time.

Transact Campus Inc. is an equal employment opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, protected military/veteran status, or any other protected factor.

For more information on other job opportunities and our amazing culture, check us out https://transactcampus.com/company/careers-and-culture#reachme.

Transact Campus