We are seeking an experienced, passionate, and creative Social Media Manager to join our team. Reporting into the Director of Media + Digital Marketing, this role is responsible for the North American De’Longhi and Braun Household organic social channels and community management, influencer programs, various tools and platforms and social agency partners. This role will also collaborate closely with the media team across paid social. This role will work closely with the North American Marketing, Media and Channel teams, HQ in Italy, cross functionally across all relevant departments and with our external agencies and partners.
Who We Are
For almost 50 years, we have been creating products with unique designs for our consumers that find their way into the homes of millions of people.
Every day around the world, our over 9,000 people give their best, studying innovative solutions and creating products to let our consumers enjoy special experiences and authentic moments.
We believe in shaping the world with our hands.
We are the Everyday Makers
An international Group with worldwide presence
The De’Longhi Group, headquartered in Treviso Italy is one of the world’s leading players in small domestic appliances associated with the world of coffee, kitchen, air conditioning, and home care, present in over 120 markets worldwide. The Group consists of 5 iconic brands: De’Longhi, Kenwood, Braun, Nutribullet, and Ariete. Click here to learn more about the De’Longhi Group.
A local North American headquarters
De’Longhi North America, our North American Regional HQ, consists of the US, Canada, and Mexico markets. We hold an emphasis on teamwork and collaboration, knowing that we can only achieve more, together. Working within North America gives you a unique opportunity to directly drive results locally, impacting the overall growth of the Group. We pride ourselves on a collaborative, inclusive culture of passionate individuals.
RESPONSIBILITIES:
- Develop and manage a social media strategy with clear and measurable goals that tie back to business objectives and meet and exceed benchmarks
- Manage social media calendar, social content (paid and organic), social channels, community management and various tools/platforms while ensuring alignment to social strategy and goals established with the Director
- Serve as “editor-in-chief” for all content to ensure quality, clarity, consistency, and alignment to brand style guidelines; creative collaboration for content production and video/photoshoots
- Manage influencer network platform/program from recruiting through briefing and content production across all brands while driving/securing alignment and approvals with key stakeholders
- Liaise with media team and agency on paid social efforts to ensure a holistic approach and alignment
- Collect, monitor, and analyze key metrics, insights, trends and new industry innovations and make improvements accordingly. Share key insights and overviews with stakeholders as per established reporting cadence
- Create project timelines and closely track projects – from briefing to production and final delivery; maintain and adjust workflow as needed
- Collaborate and communicate with internal and external teams to fulfill deliverables and achieve best in class social media
- Ad-hoc duties and administrative responsibilities such as financial tracking of social budget and related invoices
QUALIFICATIONS:
- Bachelor’s Degree in Marketing, Advertising, Communications or related field
- 5+ years’ experience in brand marketing, communication or similar digital role
- Previous experience managing multi-faceted marketing programs with creative strategy and execution experience
- Prior experience managing influencers, digital agencies, and writing creative briefs
- Highly organized, detail oriented, with exceptional time management and project management skills
- Resourceful self-starter, with a can-do attitude
- Outstanding communication, interpersonal and team skills, comfortable with presenting in groups as needed
- Demonstrated ability to anticipate Brand needs, provide proactive recommendations and solutions
- Knowledge or hands-on experience using Google Analytics, Google Docs, Google Sheets, etc.
- Knowledge or hands-on experience with the following, a plus: Content Management System knowledge and aptitude; HTML; Adobe Creative Cloud / Photoshop; Digital marketing best practices; copywriting, content development and photography
- The ideal candidate is a social media rockstar passionate about coffee, food, and premium lifestyle
What we offer
Benefits Include
- Hybrid work structure: 2 days per week remote
- Medical, dental, vision, basic life & long term disability insurance
- Flexible Spending Account
- Voluntary ancillary benefits
- Company matching 401(k) plan
- Paid time off including vacation, personal, sick days, and company holidays
- Year round early close Fridays
- Great team environment: collaborative, open door policy, flatter hierarchy and collaboration with senior leadership
- Entrepreneurial spirit thread throughout the company, giving you the opportunity to be the owner of your role
Our Core Values
Ambition, Courage, Passion, Competence, Teamwork, Heritage, Respect
De’Longhi America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.
If you need a reasonable accommodation because of a disability for any part of the employment process please contact hr.us@delonghigroup.com.
De’Longhi Group
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