Our Company
BellRock Brands is a multi-state house of brands and intellectual property focused CPG company operating one of the industry’s broadest branded product portfolios. BellRock is anchored by two iconic cannabis brands, Mary’s Medicinals (a pioneer in the Health & Wellness segment since 2013) and Dixie (a market-leading cannabis-infused edibles brand since 2010). BellRock’s CBD portfolio includes the brands Mary’s Nutritionals and Mary’s Tails. From adult-use confections and beverages to tinctures, transdermal patches and pet-focused balms, the BellRock family of brands is diverse and comprehensive.
BellRock is deeply committed to leading our industry towards a bright and prosperous future, and introducing brands and products beloved by consumers. Our premium house of brands is built on a foundation of trust, efficacy, and higher standards, and our quality products provide a consistent and safe experience. With more than 17 years of combined experience in cannabis, and a portfolio of more than 200 products, we have something for every need, every occasion, and every person.
Role Summary
As the Marketing Design Manager, you’ll be responsible for overseeing the creative production and output of marketing and sales deliverables while upholding the quality design standards. Ideally, you have previous experience as an Art Director or a comparable position providing art direction and managing projects for a team. Your project management experience and communication skills are exceptional, allowing you to effectively manage the flow of creative projects. You naturally have a hunger for developing compelling creative ideas and for building brands with purpose. You will create eye-catching, original designs to assist in keeping our brands relevant and impactful in the marketplace. You will work with the design team to lead and develop creative assets to support our beloved brands at BellRock.
Ideally, you are knowledgeable about cannabis to accurately inform and support your design and communication decisions. A large part of our mission is to educate the consumer about the cannabis plant and its miraculous properties, and it should be yours, too.
Key Responsibilities
- Oversee the creative production and output of marketing and sales deliverables
- Uphold quality design standards and brand integrity
- Implement and expand our brands’ visual identities cohesively across all sales and marketing communications
- Design marketing and sales collateral for all state markets across all brands for both traditional print and digital media
- Review and approve packaging, art and copy developed by the team
- Ensure deliverables are effective in solving communication challenges, meets marketing goals, and are aligned with brand strategies
- Execute day-to-day, monthly, and seasonal sales and marketing design requests
- Curate our brands’ digital and print assets through impeccable file organization
- Create digital mock-ups of packaging and retouched photos for use in collateral
- Update and prepare final packaging files for print and production
- Assist in in creation of new marketing initiatives
- Learn about our brands and use market insights in order to shape our design and communication strategies
- Responsible for cross-functional communication with Sales, Product Development, Compliance and other departments
- Additional responsibilities as needed
Supervisory Responsibilities
- Manages, recruits, interviews, hires, and trains design team members
- Direct daily workflow of the design team
- Provides constructive and timely performance evaluations
Required Skills
- Strong working knowledge of Adobe Creative Suite (primarily Photoshop, Illustrator, InDesign…)
- Strong communication skills for cross-departmental collaboration
- An understanding and previous experience creating integrated content across all marketing channels (from digital, social media, paid media, mobile, retail and print)
- Experience in consumer-packaged goods and files for print
- Ability to prepare and proof packaging files for print
- Meticulous, detail-oriented, and organized
- Keen design eye for layout of print & digital executions
- Solid technical design skills
- Passionate about design, art, typography, layout, and color theory
- Ability to multi-task in a deadline driven environment
- Flexible and quick to respond to changes in business priorities
- Ability to absorb and apply constructive criticism
- Proactive and positive with a solutions-oriented mindset toward challenges
- Lifestyle or product photography skills a plus
- Video creation a plus (After Effects, Premier Pro, or other)
Physical Demands
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
Travel Required
- Up to 15% travel within the U.S. can be expected
Education and Experience
- Bachelors Degree in Graphic Design, or related field preferred
- 7+ years of related experience, ideally with 2+ years of art direction or design lead in creative agency, brand, or corporate setting experience
- Consumer-packaged goods (CPG) experience a plus
- Experience and knowledge in cannabis industry preferred
Other Responsibilities
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
BellRock Brands is proud to be an equal opportunity workplace. All aspects of employment decisions will be based on merit, competence, performance, and business needs. We do not discriminate based on any status protected under federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for our colleagues.
BellRock Brands
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