Marketing Manager | Job Description
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Office : 9050 N. Capital of Texas Hwy, Bldg. 3 Ste. 260, Austin, TX. 78759
Reports to: Chief Revenue Officer
Status: Full-time / Exempt
Level: L5- Manager
Summary of Role
The Marketing Manager at Noble Capital will be tasked with overseeing and executing all the firm’s marketing initiatives, driven by the utilization of various marketing-related vendors. This includes marketing for the parent company, Noble Capital Group, as well as its subsidiary divisions. The Marketing Manager will be expected to support the Chief Revenue Officer to produce final marketing plans and then execute marketing plans. Components of the plans will include (but are not limited to) email campaigns, social media strategies, multimedia creation, events (strategy, planning and attendance) as well as gifting (aka: giftology). Additionally, the Marketing Manager will need to create predictable systems for design, copywriting and web & CRM maintenance. The Marketing Manager’s success will be measured against the company’s brand value within the marketplace by focusing on specific Key Performance Indicators (KPIs) as well as the company’s revenue generation. Together with the CRO and the company’s sales staff, the Marketing Manager will play a critical role in executing the company’s vision of becoming a key player in the Private Equity space in Texas.
Position ResponsibilitiesÂ
MEDIA
- Create and promote engaging podcast content featuring interviews with successful late-stage founders/business owners facing the Founders Dilemma.
- Develop social media campaigns featuring compelling stories of successful late-stage founders/business owners who have navigated the Founders Dilemma.
- Invest in targeted social media advertising to reach founders and investors in Texas who match the identified personas.
PUBLIC RELATIONS
- Write and distribute press releases to local and regional media outlets highlighting the success of the investment fund in supporting late-stage founders/business owners facing the Founders Dilemma.
- Develop relationships with local and regional journalists and media outlets to secure earned media coverage for the investment fund.
- Leverage the social media presence of the investment fund to build relationships with influencers in the industry and secure sponsored content partnerships.
- Develop a targeted email list of potential investors and founders in Texas who match the identified personas.
- Create and distribute a regular email newsletter highlighting the success stories of late-stage founders/business owners who have navigated the Founders Dilemma with the help of the investment fund.
- Personalize email communications using AI-based tools to enhance open and click-through rates.
EVENTS
- Host educational events for prospects and clients featuring successful late-stage founders/business owners as keynote speakers.
- Attend industry conferences in Texas and host networking events to build relationships with potential investors and founders.
- Use targeted social media advertising to promote events and reach attendees who match the identified personas.
BRAND MANAGEMENT
- Update and maintain the investment fund’s website to ensure it accurately reflects the fund’s messaging and value proposition.
- Develop a brand style guide and use it to ensure consistency across all marketing materials.
- Leverage graphic design resources to create visually compelling marketing materials that resonate with the identified personas.
ARTIFICIAL INTELLEGENCE
- Leverage AI-based tools to improve the targeting and personalization of marketing campaigns across all channels.
- Use AI-based tools to optimize social media advertising campaigns, email campaigns, and other marketing initiatives.
VENDOR MANAGEMENT
- Engage with vendors across multiple industries and disciplines to develop, manage and oversee the creation, dissemination and reporting on the multiple marketing initiatives.Â
Education and Experience:
- Bachelor’s degree in Marketing, Business Administration, Hospitality or related field required.
- 3-5 years of experience in managing marketing, with a focus on media, public relations, email marketing, event planning and vendors.
- Managing, overseeing, mentoring and collaborating with vendors.
- Thorough understanding of market developments.
- Thorough understanding of marketing strategies and practices.
- Ability to prioritize tasks and to delegate them when appropriate.
- Ability to respond to problems and to assist clients with a calm, courteous, and helpful manner and attitude.
- Strong analytical and problem-solving skills.
- Strong supervisory and leadership skills.
- Proficient with Microsoft Office Suite or related software.
About Noble Capital
Noble Capital Group, LLC, is a Texas-Based Private Equity Firm and Alternative Investment Fund Manager in Private Lending, Real Estate and Private Equity. As it enters its third decade, Noble Capital Manages Private Equity Portfolio Rollups across four strategies: (1) Real Estate Alternatives, (2) Family Offices, (3) Mission Critical Service, (4) SMB Accelerators. The Company’s unique culture was built on a foundation of four Core Values: Growth, Candor, Stewardship and Expertise.  Noble’s Brand Promise is to Grow People, Grow Capital and Grow Companies. Noble’s Purpose is to Empower Champions to Accelerate Founder’s Visions. Our Founder’s Vision is 100 Champions!Â
Travel:
- Travel up to 10-25% required.
Physical Requirements:
- Extended periods of sitting, standing or walking.
- Lifting and carrying up to 50 lbs. occasionally.
Noble Capital Group
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