Headquartered in Austin, TX, Upper Echelon Products© (“UEP”) is a data-driven consumer products company selling an extensive line of branded products through eCommerce channels. UEP is the sole manufacturer and distributor of Repel® and Rain-Mate® umbrellas, Everlasting Comfort® memory foam, electronic, and bedding products, Le Chateau® wine decanters, Café du Chateau® coffee makers, LumiLux Toilet Light®, Triton® dog leashes, and Flux Phenom® magnetic screen doors.
JOB SUMMARY:
The Director of Marketing will lead a small team in the growth of a diverse portfolio of brands with products that generate 100mm+ in revenue. This is a great opportunity for a self-starter to take ownership of a portfolio of products, ensuring their success day-to-day including: content and creative on the listing, marketing tactics, financial health of the business and developing strategies for growth. Your success will be based on your intimate knowledge of the products and team that you manage and the ability to diagnose issues and develop action plans.
PRIMARY RESPONSIBILITIES:
- Analyze Amazon data (sales, conversation rate, sessions, etc.) to determine why certain products are trending up or down and develop strategies to quickly spot and fix low margin and low growth products
- Utilize data to assess facets of the product (size of package, cost of ads, reviews etc.) and determine if there is room for optimization and increased EBITDA margin.
- Create business plans outlining all strategic opportunities for your product portfolio, associated costs, timelines, and resources required to achieve a successful outcome.
- Act as an important voice for decisions regarding prioritization of business ideas across teams.
- Oversee a marketing team who are responsible for the day-to-day maintenance of keeping a product listing successful on Amazon; this includes monitoring best seller tags, metrics shifts, inventory, conducting competitive analysis, reviewing maintenance strategies and more.
- Develop strategies to increase sales, reduce costs and drive conversion rate of products including: price optimization, PPC (SP/SD/SBP/SBV ads), DSP, coupons and deals, creatives, listing optimization, SEO strategies. Ensure that the team delivers on these strategies.
- Produce daily, weekly and monthly reporting for all products, coordinating with our finance team to ensure we are showing an accurate P&L.
- Proactively catch issues before they are problems and understand everything about the ecosystem in which your products are selling (e.g., competitor landscape, industry landscape, Amazon marketplace rule changes).
- Research programs and tools on Amazon and other ecosystems to increase sales
- Partner with internal teams to develop a go-to-market strategy and facilitate successful, impactful product launches and international expansion.
- Coordinate with our supply chain team to ensure products are always in stock.
ESSENTIAL QUALIFICATIONS & EXPERIENCE:
- Master’s Degree (MBA) preferred, BA required
- Minimum of 7- 10 years of marketing and or digital marketing experience (leadership position)
- Expert knowledge of business models, marketing concepts, and practices and procedures of communications
- Ability to prioritize and re-prioritize efforts/workloads, with a strong sense of ethics, urgency, and purpose
- Demonstrated ability to collaborate with C-level execs to develop and implement organizational strategies
- Exceptional organization, communication, and presentation skills
- Experience working with Creators/Influencers on social platforms
- Experience with Google AdWords or other forms of paid search marketing
- Proficient in Microsoft Office and Adobe Creative Suite
- Self-motivated leader with prideful work ethic
- Expert analytical and critical thinking skills
- Excellent multi-tasking and time management skills
UEP PERKS:
- Medical/Dental/Vision/Life
- 401(k)
- Flexible PTO & Holidays
- Cell Phone stipend
- Professional Development training
- Positive and pleasant work environment, including company-sponsored events
EEO:
Upper Echelon Products is an equal opportunity employer and does not discriminate on the basis of age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic prohibited by applicable law.
Upper Echelon Products
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