Sr. Manager – Customer Analytics & Insights

Publishers Clearing House (PCH), with offices in New York City and Jericho, is looking for a Data & Analytics Manager who is passionate about providing strategic and analytic insights to drive customer engagement, monetization (LTV) and business growth. The ideal candidate will have a strong understanding of CRM and Digital analytics with proven ability to transfer data into actionable insights to optimize campaign response, site engagement/conversion, audience targeting-segmentation, merchandising and creative-messaging strategies and activation through owned channels (email, direct-mail, website). Key areas of responsibility include insights, reporting, A/B testing and planning/forecasting.

As a member of the Analytics and Insights Team you will partner with marketing & sales leaders to influence business strategy and optimize program performance across digital and offline channels. You will serve as the subject matter expert for customer data and insights for the business. The primary measure of success will be the ability to synthesize well-focused and actionable recommendations from business questions and analytics skills to deliver these with clarity and speed. Work with analytics counterparts across data-science, business-intelligence and campaign-production to conceptualize and translate insights to actions and outcomes.

Job responsibilities include but are not limited to:

• Partner with business to provide actionable insights and recommendations to drive sales, margin and LTV impact through owned channels including email, direct-mail, website
• Perform deep dive analyses into specific KPIs to understand the underlying influences and factors driving business and implement GTM actions to optimize performance
• Design and Evaluate A/B test results to optimize 1:1 campaign levers translate results into well documented insights and recommendations (i.e., audience, offer, creative, product, price-promo, cadence, timing, retention, cross-sell etc.)
• Partner within analytics and business counterparts to develop simplify and optimize campaign targeting strategy
• Identify standardized reporting requirements, monitor the reporting implementation, evaluate post-campaign performance, and provide next steps recommendations
• Partner with data-science and engineering/IT to develop & implement new analytic use-case (data & models) and performance validation & measurement discipline
• Present the findings to senior executives across analytics, marketing, merchandising and finance departments
• Support Business planning and forecasting through data and analytics
• Manage and guide junior analyst and/or external partner resources

Required Skills/Experience:

• Bachelor’s Degree in Quantitative field; Finance, Analytics, Statistics, Economics or related field; MS/MBA preferred
• 6+ year relevant experience
• SQL and Google Analytics wiz / expert
• Knowledge of cloud and big data platform and tools (e.g., GCP, big-query, Hadoop, Python/SAS)
• Knowledge of a reporting / BI tool such as: tableau, Data Studio
• Have applied knowledge and experience Google Analytics including tagging and web data analysis
• Knowledge of testing-experimentation setup (A/B) and statistical techniques for measuring effectiveness of marketing, sales, and merchandising
• Understanding of analytical processes including but not limited to data management, forecasting, optimization, predictive analytics and visualization
• Experience with multi-channel direct marketing, ecommerce, digital media is strongly preferred
• Superior Excel and PowerPoint skills
• Strong Communication, project management and business stakeholder management skills
• Self starter who can manage multiple priorities with limited supervision

Publishers Clearing House (PCH), headquartered in Jericho, NY, and with offices in NYC, Portland, ME, and Austin, TX is a leading direct-to-consumer company offering a broad range of products, digital entertainment services to consumers as well as customized solutions for advertisers. Our continued success in today’s new digital publishing environment is built on PCH’s unique, free-to-play, chance-to-win value proposition, which enables individually personalized offers based on the trusted first-party relationship we maintain with millions of consumers and is fueled by the excitement of the Publishers Clearing House brand.

Join our winning team and apply today!

This position is based in Jericho, NY with the ability to work remotely up to 3 days a week. Candidates must reside in the NY tri-state area

PCH is an Equal Opportunity Employer

The salary range for this position is $100,000 – $130,000 per year. The salary range and/or hourly rate listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified. When determining exact compensation, several factors may be considered (e.g., years of relevant experience, education, skills, and budget).

Publishers Clearing House