Marketing Manager

Company Overview:

Item 9 Labs Corp is the first national, vertically integrated dispensary franchisor and operator in the U.S. Our mission is to inspire confidence in the benefits of cannabis for all, while keeping dispensary ownership in the hands of local entrepreneurs. The combination of a true dispensary franchise model, Unity Rd., with a premium, award-winning cannabis brand, Item 9 Labs, puts the company in a unique position as a leader in the industry.

Unity Rd. empowers cannabis entrepreneurs with a roadmap to thrive compliantly and successfully in their local communities. Currently, the franchise has 4 stores open across Colorado, Oklahoma, and South Dakota as well as another two dozen in development with 20-plus entrepreneurial groups, who are expanding the brand across 10-plus states. Unity Rd. has been named one of the top cannabis retail leaders in the nation by MJBizDaily Magazine and one of the “Best Cannabis Companies to Work For” in both the dispensary and cultivation categories on Cannabis Business Times’ elite 2022 and 2020 lists.

Item 9 Labs produces high-quality, trusted cannabis products in Arizona. Since the brand’s inception in 2017, it has earned over 30 podium finishes in top cannabis competitions across various product categories, including the Cannabis Cup and Phoenix New Times’ Best of Phoenix. In 2022, Item 9 Labs was named the No. 1 cannabis brand in Arizona by MJBI, the official publication of MJ Unpacked.

Our team strives to make the Company a great place to work through competitive pay, excellent benefits, a fantastic and inclusive culture, a flexible work environment, career growth potential and a true emphasis on work-life balance. Explore the opportunity to join our team and help us blaze a new trail in the budding cannabis industry! Learn more about Item 9 Labs Corp. and our growing retail and product brands at item9labscorp.com

Marketing Manager

Item 9 Labs Corp. is in search of a Marketing Manager to develop and execute a strategic marketing plan inclusive of content strategy, digital marketing, events, and trade marketing. The ideal candidate will work alongside marketing and sales leaders to effectively increase brand awareness, generate leads, strengthen our digital presence, and ultimately drive retail sales. The Marketing Manager is primarily responsible for building and executing brand strategy. You will work closely with the Communications and Sales teams, reporting to the VP of Marketing. The Marketing Manager must be creative and highly organized with strong analytical and communication skills. Tracking analytics and designing core KPIs to report out on progress and execution will also be expected. As a growing organization, this person will also be responsible for various marketing activities to support the organization as needed.

Responsibilities:

• Serve as primary point of contact for all digital and marketing agencies, partners and software platforms; execute recurring meetings, maintain Asana boards; coordinate information and assets with support from marketing team members
• Oversee and maintain all digital platforms, including, but not limited to our website, social media, e-mail marketing, text marketing, Leafly, I Heart Jane
• Work with internal and external creative teams, photographers, videographers & writers to execute content strategy and create campaign assets required to launch and manage digital marketing campaigns
• Collaborate with Marketing and Sales team members to develop promotional campaigns aimed at boosting brand awareness, lead generation, social media engagement and retail sales
• Establish and maintain ongoing relationships with our dispensary partners through consistent communication and updates; work with marketing counterparts to optimize our brand presence in retail and on digital platforms 
• Work with dispensary partners and Sales team to optimize our brand presence in retail locations; work with in-house design and print partners to execute POP for product launches, campaigns and other marketing initiatives
• Ensure dispensary partners have access to up-to-date brand assets and marketing collateral supporting our existing product portfolio, new launches and campaigns
• Support with the planning and execution of industry and sponsored events; serve as primary contact with event organizers, coordinate with brand ambassadors and be on-site for successful execution of events
• Collaborate with our Communications & PR team to develop and execute brand awareness campaigns
• Track, analyze and report on digital performance metrics and industry trends
• Other duties as assigned

Qualifications:

• 3-5 years of consumer brand marketing, retail marketing, advertising, promotions, or related consumer-focused experience
• Demonstrated marketing and strategic analysis skills and the ability to understand key performance indicators
• An entrepreneurial mindset; accountable, self-starter with the ability to execute and finish tasks in an organized and complete manner
• 2-5 years of Cannabis-marketing and/or industry experience required
• Anticipates problems and rolls up sleeves to foresee problems, tackle large projects and get things done
• A passion for brand building
• Excellent interpersonal skills and proven ability to positively influence people; must be capable of effectively interacting at all levels in the organization
• Ability to work in a fast-paced environment, to manage high stress situations, and to be flexible and adaptable to change 
• Ability to manage a small team effectively
• Detail oriented with an eye on process implementation and improvement 
• Strong Microsoft Office skills including Excel
• Must be able to handle constructive criticism and guidance and offer the same to others in the department
• Ability to pass a background check with no prior felonies
• Part of the interview process will include a submission of previously executed (designed and/or managed) project(s) or presentation of newly developed material (or a combination of the two).

Education:

• Bachelor’s Degree in the study of Marketing, Communications, Advertising or similar, or equivalent years of work experience and Certification in lieu of Bachelor’s Degree
• Minimum High School or G.E.D. equivalent is required

Personnel Supervision: Reports to Vice President of Marketing

Compensation: $70,000-95,000 year – Full-Time

Item 9 Labs Corp.