Are you a marketer that loves to build brands?
Are you a marketing sage with the ability to create and execute game-changing strategies?
Are you a data-driven strategist who turns data into insights and insights into action to optimize demand levers for maximum ROI?
If so, we would love to talk with you! We are seeking a Brand Director who can create compelling campaigns and use data insights to inform our marketing strategies to drive measurable results.
As the Director of Marketing, you will lead the development and execution of the company’s overall marketing strategy, including leading a team and overseeing brand management, digital marketing, and customer engagement initiatives. You should have a deep understanding of new trends, customer behavior, and industry best practices, as well as a track record of successfully driving revenue growth and building brand awareness.
This individual will report to the VP of Marketing and will have strategic and tactical responsibility for all marketing initiatives in the northeast. This will include the execution of a full rebrand as well as marketing the services in our physician practices under the brand names South Jersey Radiology Associates and Larchmont Imaging Associates. The role will have a physical office within one of the southern New Jersey offices with one direct report.
Essential Duties and Responsibilities:
- Responsible for developing the annual Strategic Plans for the northeast region and partnering with the CEO, CFO, Operations VP, and Regional VP Sales
- As the brand owner, lead development and oversight of brand strategies, go to market activation with omnichannel effectiveness, including direct to physician, direct to patient, and sales team insights-led collateral to drive volume in our outpatient centers
- This includes broad media, SEM, and SEO strategies for customer acquisition, traditional print as well as marketing automation.
- Collaborate with agency partners to deliver compelling content to acquire new consumers as well as maximize frequency of return consumers
- Lead implementation of Commercial Excellence framework across the region, including segmentation/targeting, CRM utilization, business intelligence tools, etc.
- Manage 1 direct report
Minimum Qualifications:
Education/Licensing/Certification:
- College degree
- MBA preferred
Experience (years and type):
- At least 8-10 years of marketing management/brand leadership, some healthcare industry experience is preferred
- Experience working with a cross-functional team to achieve goals, preferably across multiple product lines/brands
- Experience supporting a sales team selling B2C with strategic direction and marketing materials
- Experience developing direct to physician and direct to consumer campaigns with both digital and print mediums
- Experience with hospital joint venture relationships preferred
Knowledge and Skills:
- Deep expertise with insights-based marketing, developing creative briefs, to execute copy strategy across various communication platforms
- Ability to develop and lead omnichannel strategies, activating the brand through sales collateral as well as direct to physician and direct to consumer campaigns
- Ability to select and manage agency partnerships to deliver results
- Experience leading annual strategic planning and setting volume budgets and the associated advertising and promotion budgets to drive goals
- Ability to work in a highly- matrixed organization and to deliver results through solid line and dotted line reporting relationships
US Radiology provides a competitive compensation program to attract, retain, and motivate a high-performance workforce.
South Jersey Radiology
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