Betterly has teamed up with a fast-growing DTC brand that’s making waves as an eco-friendly company in the consumer goods space. They are currently searching for a highly skilled Content Marketing Manager who can help take their brand to the next level.
About the Role
Their team is looking for a Content Marketing Manager to help them develop, launch, and grow an internal content machine — adding value to their buyer’s journey each step of the way. As a Content Marketing Manager, you will help power the company’s growth, and you will own a broad range of deliverables — blog posts, educational guides, sales tools, emails, social media, website content, and other customer communications
They are looking for a passionate individual who can help lead their email program, finding compelling ways to attract, engage, convert, and onboard prospects and customers while continually deepening their understanding of content and messaging that resonates with their audience
Responsibilities
- Write high-quality, clear, and concise content within fast-paced cycles for multiple channels and audiences, and aimed at driving leads, subscribers, and overall brand awareness
- Create and implement a content strategy that supports marketing initiatives along with defining internal processes
- Develop and own editorial and content calendar
- Work cross-functionally both within and outside of the marketing team to help develop our voice/tone, positioning, and key messages
- Ensure all content is on-brand and consistent, serving as our in-house editor
- Optimize content considering SEO and Google Analytics
- Analyze web traffic metrics
- Share content through various channels, ensuring a strong web presence
- Receive customer feedback and generate ideas to increase customer engagement
- Help develop and contribute to brand messaging, brand guidelines, and content style guide
- Ghostwrite, peer edit, and review content from internal SMEs and other writers
- Work proactively to deepen your understanding of our market, customers, and product
- Collaborate with external partners (design and PR) to execute content marketing efforts and produce high-quality content
Qualifications
- 5+ years as a B2C content creator
- Experience in an e-commerce, direct-to-consumer, or environmental background is preferred
- Experience defining and driving content strategies, including ruthless prioritization
- Experience creating various types of engaging content such as ebooks, whitepapers, infographics, guides, blogs, etc
- Demonstrated ability to gain an in-depth understanding of eco-friendly and environmentally responsible products to make meaningful content edits for technical, and internal experts
- Track record of producing content that has led to strong website engagement and valuable conversations with sales
- Thorough knowledge of digital content strategy, creation, and execution
- Understanding of SEO principles and web traffic metrics
- Project management skills and attention to detail
- Phenomenal writing, editing, and proofing skills and verbal communication skills
- Critical thinker and problem solver
Benefits:
- 100% remote. We make remote-work work.
- Health, dental, and vision insurance plans
- Flexible PTO
- Learning stipend
- Physical Health stipend
- Mental Health stipend
Betterly.io
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