Title: Marketing Manager
Reports to: Chief Operating Officer
Job type: Full Time/Direct/hybrid-remote
Responsibilities:
Directs the day-to-day marketing functions. Formulates and executes B2B product and brand marketing plans consistent with and supportive of the company’s business objectives. Manages the company’s website and social media presence. Develops and oversees brand awareness including advertising, and promotional campaigns in alignment with the company’s brand. Implements marketing strategies and campaigns to generate qualified leads.
Key Functions:
- Works with senior leadership, internal go-to-market teams, and external agencies to develop short-term and long-term marketing, advertising, communication, and public relations strategies that will promote our brand, services and products as well as create leads for prospective clients.
- Assists COO in developing departmental budgets for reaching the company’s marketing goals and objectives.
- Advances our digital marketing strategies including social media initiatives and provides oversight management of the company’s website. Posts to and monitors various social media platforms and other internet-based information communications portals and implements effective strategies for response or mitigation.
- Utilizes HubSpot email marketing services to create, execute, evaluate, and fine-tune email marketing initiatives.
- Utilizes digital marketing strategies to promote our brand and reach potential customers.
- Maintains marketing materials that promote our products and services.
- Manages relationships with multiple communications-oriented vendors including advertising, print, promotional, creative services, public relations, and website management agencies.
- Creates, reviews, and maintains advertising copy and descriptive materials including those used for our website, digital ads, social media posts, white papers, and other marketing materials. Maintains brand standards.
- Creates collateral materials using InDesgn or other publishing software.
- Coordinates business development opportunities and events with a marketing component focus.
- Researches and analyzes environmental, competitive, and business conditions that affect operations.
- Identifies and quantifies target markets for the company’s products and services. Determines the appropriate product positioning for each product.
- Reviews data analytics to determine marketing campaign success rates. Provides reports to senior management.
- Performs other duties as needed
Requirements:
- Bachelor’s degree in marketing or business equivalent with courses in marketing, advertising, public relations, etc.
- Five to seven years of B2B SaaS marketing experience desired
- HubSpot Marketing certification and experience preferred.
- InDesign or other publishing software experience
- Biotech and life science industry experience preferred.
- Demonstrable experience driving marketing qualified leads.
- Ability to manage the day-to-day marketing function with independence.
Who we are:
At BioProcure, we believe that happy and fulfilled employees provide the best customer service. We’ve built a thriving company where people are valued and are encouraged to grow and contribute ideas. We love to promote from within, so we take pride in investing in our people and striving to help each of our employees reach their fullest potential.
Our Culture:
We take culture very seriously at BioProcure. We are always thinking of new and exciting ways to give back to our valued employees. We offer a competitive salary, outstanding benefits, a friendly work environment and plenty of opportunities to grow and advance in your career.
Benefits:
- Blue Cross Blue Shield Health Insurance – 100% of employee premiums paid
- BCBS Dental insurance – 100% of employee premiums paid
- VSP Vision Coverage – 100% of employee premiums paid
- Flexible Spending Account – Healthcare & Dependent Care
- Health Savings Account
- Short-term and long-term disability insurance – 100% of employee premiums paid
- Life insurance – 100% of employee premiums paid
- 401K/Roth 401k with generous company match
- Paid holidays
- Paid vacation/Unlimited PTO
- Other benefits, including a complimentary subscription to the Calm app, pet insurance, legal assistance and more
Perks:
- Flexibility to work from home 1 or more days per week
- On-Site Gym
- Standing Desks
- Regular catered lunches
- Work sponsored social clubs and activities
- Quarterly employee appreciation events
- Full kitchen stocked with snacks and coffee
- Unique and beautiful office space
BioProcure, Inc.
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