The Red Bull USA Social Media Manager translates the world of Red Bull to our social media channels, with a focus on TikTok and our @redbullusa accounts. You are a TikTok-native expert who can ride the waves of changing platforms and make data-driven decisions on the road to reaching a wide range of US consumers. Your primary goal and challenge is to stay top of mind with entry-point US consumers, while building ways to attract new ones, reporting directly to the Director, Social Media . You will be an expert and strategist for Red Bull Media House, identifying and expressing the most impactful opportunities and approach to Red Bull’s media properties.
STRATEGIZE AND EXECUTE SOCIAL MEDIA PROGRAMS
- Build and implement social media plans for Red Bull USA channels across all platforms
- Manage a content calendar across channels and projects
- Manage your time and a team of creatives to deliver success across priorities
- Work with Red Bull athletes, dancers, artists, and opinion leaders to reach marketing goals through content
- Learn and develop Red Bull USA’s channel strategy and Red Bull’s Global approach to social content so you can be an informed resource for content teams
- Communicate Red Bull’s creative aspirations and tone of voice through content
- Build, maintain, and grow a community of Red Bull brand/can lovers
IMPROVE SOCIAL MEDIA PROCESSES
- Build, maintain and evolve social media standards between Red Bull and its main communities
- Evaluate internal Audience Insights research; test and apply to programing decisions on existing formats; share best practices across networks to influence optimization
- Investigate and evaluate social platforms, tools, and services against team goals
- Build clear and efficient content pipelines from the US business to the Red Bull US accounts
- Use partner relationships and the best content to land Red Bull US content on @redbull main channels and vertical sport channels
- Work in partnership with the Director of Social Media to deliver education around social best practices, priorities, clear ways of working, and pipelines for publishing to Red Bull US
NETWORK AND COLLABORATE
- Manage projects and partners across departments in Red Bull North America, Global HQ, and regions
- Manage delivery of projects to ensure they are both editorially strong and budgetarily efficient
- Collaborate with other teams (production, marketing, advertising, commercial and platform partnerships) to measure and promote success
Qualifications
- 5+ years of experience in storytelling/campaign-driven social media; experience in managed and owned channels
- Competent video editing capability; in-app editing experience in TikTok and Instagram
- Experience with social platform CMS, capabilities, copyright management
- Planning, project execution, and analytical competencies
- Knowledge of audience analytics, audience development, and the ability to understand and learn from data
- Collaborative problem-solver
Additional information
Bachelor’s degree preferred or experience in lieu of degree
English, additional languages an advantage
The base salary range for this position is $101,000 to $112,000 + cash incentives
Actual salary offer may vary based on work experience.
The base pay range is subject to change and may be modified in the future.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement
(Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull Media House North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
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