ERM seeks an industry Marketing Manager to join the North America Marketing Team, preferably located near an ERM office in North America. The role can be performed in a hybrid manner (remote/in-office).
- Must have at least 5-7 years of experience working in environmental consulting or professional services firm in a Marketing capacity.
- Mining experience strongly preferred and must have a passion for communicating the key role of mining for a sustainable future.
The Marketing Manager will lead and manage industry marketing strategy and execution including for key North America events and support the business in developing value propositions through marketing collateral including thought leadership. The marketing manager will work collaboratively with our partners, sellers, account directors and mining industry leadership team to develop and implement client-focused integrated marketing plans leading to new and strategic opportunities/growth.
In addition to supporting the mining industry, the marketing manager will support various initiatives, go-to-market campaigns, and collaborate on projects with other members of the marketing & proposal team. The successful candidate will be an integral part of the commercial team, be confident, service-oriented, to drive initiatives and progress, along with relating well with diverse groups of technical professionals.
RESPONSIBILITIES:
- Lead all aspects of marketing strategy and execution for the mining industry including but not limited to thought leadership content development, pitch deck messaging and design, social media strategy writing and editing, video messaging, and vendor relationships.
- Manage and coordinate a variety of marketing events from proprietary (virtual and in person) events and conferences, industry association memberships, sales enablement materials and insights development. Develop strategies for new events, implement best practices and manage the planning process for a-z.
- Implement industry marketing strategy and competitive intelligence practices including planning, researching and project management to achieve successful outcomes.
- Influence partners and sellers on which marketing activities to pursue through strategic and commercial alignment discussions. Measure the impact of campaigns using both qualitative and quantitative metrics.
- Utilize digital planning tools and assist with implementation of new procedures, including contributing to and managing website/SharePoint materials. Challenge status quo and find alternative ways to provide solutions.
- Provide recommendations to company leadership, exhibit self-initiative, positive team attitude, technical quality and creativity, and ability to successfully juggle multiple deadline-driven initiatives and other tasks. Showcase flexibility in changing priorities and work seamlessly with the consulting staff.
- Collaborate with other teams, including Global Marketing on initiatives and strategies for the industry. Provide ideas, guidance, to influence and collaborate with other marketers and technical teams.
- Elevate and maintain the quality and consistency of ERM’s professional image in client communications, events, pursuits and collateral material.
- Ensure compliance with company image, brand standards, approval levels, and guidelines.
REQUIREMENTS:
- Bachelor’s degree in Marketing, Design, Communication, Business, or related field from an accredited college or university or demonstrated equivalent. Advanced degree (e.g. Masters/MBA) a plus.
- 5-7 years of experience including working in environmental consulting or professional services firm.
- Mining experience strongly preferred and must have a passion for communicating the key role of mining for a sustainable future.
- A self-starter who can coordinate and manage multiple projects with minimal supervision. Have the ability to adjust to change and refocus on priorities based on company direction.
- Have agility in changing priorities; work under quick deadlines and manage challenges and obstacles in a constructive manner.
- Strong communication skills (verbal and written).
- Strong organizational, writing/researching/editing, and time management skills in order to juggle multiple tasks with differing deadlines.
- Have the ability to work within a team, marketing or technical groups, to move projects forward on time and budget. Elevate challenges issues to management appropriately. Provide insights and input on processes and decisions. Incorporate feedback into future performance and be self-aware of opportunities for growth
- Experience with virtual and in-person events planning, campaigns, initiatives, content development
- Extensive experience with MS Office
- Experience with graphics, Adobe Creative Suite, and SharePoint
- Experience with Salesforce or another equivalent CRM database
- Some business travel may be required for on-site conference support or team meetings
- Meticulous attention to quality and detail.
- Positive, professional and team-oriented attitude.
- Experience working remotely with other offices and teams on materials and deadlines.
- Professional approach to managing time and deadlines on all projects in a fast-paced environment.
ERM
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